When planning out how you’re going to pull your website together (and even after you already have it all together!) remember something very important, the content on your site is absolutely one of the most important components. I’m not going to pretend that all of you know what SEO means, because I didn’t know what it meant before either. SEO is search engine optimization. Basically, search engines like Google, Bing, Yahoo, etc. are out there scouring the web trying to find some relevant, fresh, and substantial content to fill their searches with. What does this mean for your business website? UPDATE YOUR CONTENT, do it often, and keep it relevant to what your customers are looking for.