Lights, Camera, CONTENT
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This article has been updated on 3/21/2019 with the article entitled “Keep Your Website Content Fresh to Stay Searchable"
When planning out how you’re going to pull your website together (and even after you already have it all together!) remember something very important, the content on your site is absolutely one of the most important components. I’m not going to pretend that all of you know what SEO means, because I didn’t know what it meant before either. SEO is search engine optimization. Basically, search engines like Google, Bing, Yahoo, etc. are out there scouring the web trying to find some relevant, fresh, and substantial content to fill their searches with. What does this mean for your business website? UPDATE YOUR CONTENT, do it often, and keep it relevant to what your customers are looking for.
Perhaps one of the most important points here is realizing what exactly it is that your customers are looking for. What are terms and topics that you are posting about on your site? Are these relevant to what one of your customers might be looking for? This can be a little tricky at times because you want to make sure that you have the right terms. You want to be positive that the terms you’re using are those that your customers are searching for –not necessarily the terms that you use to describe things. My advice? First identify your target audience, then decide what content and which terms fit the audience you are trying to reach.
Is having an easily accessible, efficient, and informative website important? YES! What’s also important? Keeping the content on that site up to date so that both customers and search engines alike will want to buy what you’re selling. Search engines are looking for fresh and relevant content to give to the people who are searching. If your content hasn’t been updated in six months, chances are your name isn’t going to be first to pop up on a Google search. Likewise, if a customer is looking for a great restaurant in the area and your coupons expired two years ago –chances are the customer is going to pick another place. Sometimes you have to look through the eyes of a customer and ask yourself, “What would I want to find when I searched for this?” does your site fulfill your own expectations?