Keep Your Website Content Fresh to Stay Searchable
Search
× Search

Sprocket Websites - Blog / News / Updates

Keep Your Website Content Fresh to Stay Searchable
Breanne Bannon
/ Categories: DIY Sprocket Solutions

If you find this helpful, pay it forward! More after the article...

Keep Your Website Content Fresh to Stay Searchable

DIY Sprocket Solutions

This is an update to "Lights, Camera, CONTENT" dated 11/07/2012.

When planning out how you’re going to pull your website together (and even after you already have it all together!) remember that the content on your site is absolutely one of the most important components. Consider this: Search engines like Google are out there scouring the web trying to find relevant, fresh, and substantial content with which to fill their searches. What does this mean for your business website? You need to update your content, do it often, and keep it relevant to what your customers are looking for. 

Perhaps one of the most essential points here is putting yourself in your customers' shoes. What terms and topics are you posting on your site?  Are these relevant to the search terms and topics your customers are using? This can be a little tricky at times. You want to be positive that the terms you’re using are those that your customers are searching with – not necessarily the jargon that you use to describe your product or service. My advice? First identify your target audience, then decide what content and which terms fit the audience you are trying to reach.        

Is having an easily accessible, efficient, and informative website important? YES! What’s also important? Keeping the content on that site up to date so that both customers and search engines alike will want to know more about what you’re selling. Search engines are looking for fresh and relevant content to give to the people who are searching. If your content hasn’t been updated in six months, your name is less likely to be the first to pop up in a Google search. Also, if a customer is looking for a great restaurant in the area and your coupons expired two years ago, chances are the customer is going to pick another place. Sometimes you have to look through the eyes of a customer and ask yourself, “What would I expect to find when I search for this?” Does your site fulfill your own expectations?

Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

Print
1725 Rate this article:
4.0
Breanne Bannon

Breanne BannonBreanne Bannon

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

Other posts by Breanne Bannon
Previous Article Kondo-ing Your Digital Assets
Next Article Hacks for Better Facebook Sharing

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author

x

Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

 

Terms Of UsePrivacy StatementCopyright © 2024 by Sprocket Websites, Inc.
Back To Top