Your Digital Media Routine's End-of-Year Review - Website Design | Naperville | DNN | Social Media | WordPress
Search
× Search

Sprocket Websites - Blog / News / Updates

Your Digital Media Routine's End-of-Year Review
Kate Gingold
/ Categories: The Sprocket Report

Your Digital Media Routine's End-of-Year Review

The Sprocket Report

You have been faithfully pursuing digital media marketing for your business all year. Or maybe you haven’t. Either way, it’s time to assess whether the results were worth your effort.

Too many small business owners and managers don’t know for sure if their digital media marketing works. Fortunately, there are a number of tools available for measuring activity on your website and social media platforms so you can plan marketing strategies for the year ahead. Here’s what you should be looking at:

The Past Year

Facebook, Twitter, Pinterest and other social media platforms provide analytic reports for your accounts and Google Analytics measures your website. All of these are free to use and offer a ton of information, if you really want to dive deep.

For a very basic analysis, look at the past year, month by month. The expectation is that your reach and engagement steadily increased over the year. Since the intent of your social media marketing is to drive traffic to your website, compare your SMM reports to your Google Analytics to see if you are achieving that goal. In the two graphs below, you can clearly see that in the months when more people engaged on Facebook, there was much greater traffic on the website as well. 

facebook analytics

google analytics

Comparing Specific Months

Next, compare each month of this last year with the same month of the previous year. Again, the expectation is that you are building a bigger customer base through your marketing efforts. The graph below includes November of both last year and this year, showing a marked improvement in website traffic during the same month in different years.

google analytics

A month-to-month comparison of your social media platforms may be more difficult to interpret. As the novelty wore away and the number of messages ballooned, social media reach has been decreasing for years, even before the major changes this year on Facebook, Twitter and Instagram. 

Slight decreases could just be a re-set to today’s reality. Experts are still seeing value in social media, however, particularly for building brand relationships. If you are seeing improvement in your social media engagement, congratulations! You’re doing it right.

Annual Trends

Looking at more than just the past year is useful for spotting seasonal trends as well, as you can see in the graph below. Analyzing the trends will help you plan marketing campaigns in the coming year. You will know when to take advantage of months of high activity and when to put extra effort into the slow months.

google analytics

Some folks find data reports tedious and confusing, but just a few simple charts can offer a ton of useful information. You may think you know what your digital marketing is doing, but the actual numbers may surprise you. Instead of wasting your time and budget on guesswork, take a quick look at your reports to plan for a successful year ahead. 

Not sure where to find your reports or what to make of them? Contact us for a brief consultation. It’s what we do and we’re happy to help you so you’re free to focus on what you do.

Previous Article Top Articles of 2018: End of Year Review
Next Article Launching a New Business in 2019? We'll Get You Started!
Print
486 Rate this article:
4.0
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

x

3 comments on article "Your Digital Media Routine's End-of-Year Review"

0
0

Best Quality PVAS

Nice blog. Thanks.


0
0

Vape Dubai

Wonderful post! Thanks.


2
1

Tania22

Very useful post, i think the most important things is the title an make it easier to read.

Leave a comment

Add comment

x

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Subscribe to our Newsletter...

... And We'll Come to You!

Every other Tuesday, you'll receive the Sprocket Report completely free! It's our latest business tip or our reaction to what's currently happening in Internet Marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! - we always have a guest post as well.

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being said on Twitter. A great synopsis!

You'll want to get this newsletter for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our newsletter subscription box there, too!

We NEVER give out your email address to anybody else, and we don't flood you with ads. It's just good, free information. 

Read Archived Articles

Search

GET SOCIAL

 

LEARN MORE

Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2019 by Sprocket Websites, Inc.