Top Articles of 2018: End of Year Review
DIY Sprocket Solutions
Let's take a look back at your favorite articles of 2018. Revisit your favorites and catch up on any you may have missed along the way.
How Your Employees Can Help Grow Your Social Media Business Pages
When businesses are working on growing their social media following and interaction, they can often get a bit lost on where to start. A company’s own employees can be an incredible untapped resource to reach a large social media audience. Don’t overlook the tools that you have right around you.
Taking Over an Existing Business: How to Keep the Established Social Media Presence
Starting a new business has its unique set of challenges. Buying an existing business that you intend to take over presents a whole new host of hoops to jump through. In this digital age, an established business means an established online presence and following. New owners that buy that business are also buying that online presence and following. As is. For better or for worse.
How Small Businesses Collect Email Addresses for Email Marketing
Email marketing is an incredibly important asset for small businesses. This is a unique opportunity to turn your contacts into a front row audience. Email marketing has been proven to drive people to action. Buy now, subscribe here, register for this event, and more. Emails flood inboxes every single day. People are noticing, and further, people are engaging. So, when it comes to creating email lists, how should small businesses go about collecting email addresses to expand their email marketing lists?
Re Evaluating Your Twitter Marketing
Heading into 2018 I’ve decided to take a fresh look at stale social media marketing practices. When we talk about valuable platforms for clients to use to market their businesses, Twitter is always a top social media network for marketing. Shouldn’t an effective platform receive an effective strategy?
Most Effective Top 5 Marketing Project Management Tools
We talk a lot about the importance of creating a marketing strategy. Equally important to creating a marketing strategy is staying on track and achieving your project goals. Most marketing strategies will fail because of poor execution. A lack of planning, resources, and time dedicated to meeting these goals is the downfall for many marketing plans. Fortunately, there are a variety of project management tools that allow marketers to handle all tasks and preparation in a single place.
Want Your Content and Social Media Posts Found? Consider How Your Audience Searches
A large portion of content marketing and social media marketing is actually developing that content and those social media posts. Once you have the original content and the relevant and interesting social media posts created, what’s next? If you build it, they will come. Right? In theory, this may be true, but in reality if you want your content and social media posts to be found you have to consider the way that your target audience is searching for comparable information online.
How to Earn a Tweet Carousel for Your Business in Google Search Results
Appearing on the front page of Google search results is a very big deal to many people in business. Considering Google’s partnership with Twitter in recent years, it’s a great reminder to keep your tweets SEO friendly. Tweets show up in Google search results, so you should utilize this tool accordingly. Taking this step further, certain brands with a very active presence will show up in a carousel unit in Google search results. This means that when you search a brand on Google, if they meet certain requirements and have been selected by Google, their Twitter page will appear in the search results with a carousel of their recent tweets on display.
How Long Does Content Last and How Frequently Should You Post on Social Media?
I saw an interesting graphic recently that outlined how long content lasts. It broke down several of the top online marketing avenues: a blog post, Pinterest, YouTube, LinkedIn, Instagram, Facebook and Twitter. What did it find? That each of these marketing platforms have a different expiration date for content.
Cheat Sheet: Top Social Media Photo Sizes for Your Convenience
In looking back over nearly six years of articles, it’s about time for a revamp for some of my most popular posts. For those of you who want to ‘make it’ on all the top social media sites. It would be nice to have a cheat sheet handy of the standard photo sizes for these sites, wouldn’t it? Well in that case, you’re welcome! No need to start a riot with all the applause; really, it was my pleasure. Here are the updated 2018 Social Media platform image sizes!