Sprocket Websites, Inc.
Search
× Search

Sprocket Websites - Blog / News / Updates

How Long Does Content Last and How Frequently Should You Post on Social Media?

DIY Sprocket Solutions

Breanne Sagen 0 428 Article rating: 4.0

I saw an interesting graphic recently that outlined how long content lasts. It broke down several of the top online marketing avenues: a blog post, Pinterest, YouTube, LinkedIn, Instagram, Facebook and Twitter. What did it find? That each of these marketing platforms have a different expiration date for content. 


FTC Has Updated Disclosure Guidelines for Social Media Marketers

DIY Sprocket Solutions

Breanne Sagen 0 2115 Article rating: No rating
Well, for the first time since 2010 the Federal Trade Commission (FTC) has updated its FAQ page for endorsement requirements. For those who are unfamiliar, the FTC is the agency that enforces U.S. truth-in-advertising laws. 90% of you still probably don’t know what I’m talking about since it seems like social media marketers aren’t exactly away that there are certain regulations on posting. Whether you know or not though, there is an agency that enforces these laws and they are becoming more specific when it comes to posting and running contest or promotions on social media. Essentially the FTC’s point stays that any material relationships between brand and endorser on social media must be clearly and conspicuously disclosed and they are diving in further by providing a detailed guideline on social media issues that have come to light in the last few years.

Influencer Marketing: The Next Big Thing

DIY Sprocket Solutions

Breanne Sagen 0 2010 Article rating: No rating

Surprise, surprise. There’s been another shift in the marketing and social media marketing world. If you’ve been paying attention, you’ve already seen it pretty heavily in action other the past year or so. You’ve probably already purchased products based on it. What is it? Influencer Marketing. What does that mean? Well, influencer marketing is basically where brands take their products and team up with an “influencer” to demonstrate/sample/review their product. For instance, a monthly subscription box of makeup samples might team up with a YouTuber. That YouTuber would receive a free box, make a video where they use and try the products, and all of their followers would see the video. Very simple and extremely effective.


Top 5 Free Social Media Management Tools

DIY Sprocket Solutions

Breanne Sagen 0 4245 Article rating: No rating
Businesses are continually encouraged to keep up with the beast that is social media marketing. More accounts to manage, more users to target, more followers to gain, more engagement, and more content to push. For companies with multiple social media accounts (ex: a Facebook page, Twitter page, LinkedIn, Google+, Pinterest, etc.) managing all those pages by single handedly logging into and updating each one is daunting. Add to the mix businesses like ours that help other companies manage their social media accounts and you’ve got one huge project (and one huge time suck) on your hands. Enter social media management tools. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Subscribe to our Newsletter ...

... And We'll Come to You!

Every other Tuesday, you'll receive the Sprocket Report completely free! It's our latest business tip or our reaction to what's currently happening in Internet Marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! - we always have a guest post as well.

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being said on Twitter. A great synopsis!

You'll want to get this newsletter for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our newsletter subscription box there, too!

We NEVER give out your email address to anybody else, and we don't flood you with ads. It's just good, free information. 

Read Archived Articles

Search

GET SOCIAL

 

LEARN MORE

Get The Sprocket Report Subscribe

 


Terms Of UsePrivacy StatementCopyright © 2018 by Sprocket Websites, Inc.