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The Truth About SEO: Can't Buy Google's Love

DIY Sprocket Solutions

Breanne Liebmann 0 417 Article rating: No rating

This is an update to "Can't Buy Google's Love” dated 2/6/2013.

So you wanna be at the top of the search engines you say? How much is it going to cost you, you ask? Nothing. Nada. Zip. Google’s love is not for sale folks. (No matter who is trying to sell it to you). You’re going to have to wine and dine her; you’re going to have to work for it a bit. So, if you can’t buy a higher ranking, how does it work then? What, exactly, do you have to do to make it to the top?

Keep Your Website Content Fresh to Stay Searchable

DIY Sprocket Solutions

Breanne Liebmann 0 432 Article rating: 4.0

This is an update to "Lights, Camera, CONTENT" dated 11/07/2012.

When planning out how you’re going to pull your website together (and even after you already have it all together!) remember that the content on your site is absolutely one of the most important components. Consider this: Search engines like Google are out there scouring the web trying to find relevant, fresh, and substantial content with which to fill their searches. What does this mean for your business website? It's essential that you update your content, do it often, and keep it relevant to what your customers are looking for. 

How to Earn a Tweet Carousel for Your Business in Google Search Results

DIY Sprocket Solutions

Breanne Liebmann 2 2802 Article rating: 4.1

Appearing on the front page of Google search results is a very big deal to many people in business. Considering Google’s partnership with Twitter in recent years, it’s a great reminder to keep your tweets SEO friendly. Tweets show up in Google search results, so you should utilize this tool accordingly. Taking this step further, certain brands with a very active presence will show up in a carousel unit in Google search results. This means that when you search a brand on Google, if they meet certain requirements and have been selected by Google, their Twitter page will appear in the search results with a carousel of their recent tweets on display. 

Prepare for Google’s Mobile First Index

DIY Sprocket Solutions

Breanne Liebmann 0 1864 Article rating: No rating
Smartphone use for internet search has exploded over the last few years. Previously, Google has analyzed content for ranking of search results primarily from the desktop version of a website vs a mobile version. More and more people are using mobile devices every day to search and navigate the internet. Because of this, Google has decided to change everything around and start prioritizing the mobile versions of websites. This new index will be rolled out over the next few months. It means that there will be big changes for marketers and website owners to prepare for.
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