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Prepare for Google’s Mobile First Index

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Breanne Sagen 0 762 Article rating: No rating
Smartphone use for internet search has exploded over the last few years. Previously, Google has analyzed content for ranking of search results primarily from the desktop version of a website vs a mobile version. More and more people are using mobile devices every day to search and navigate the internet. Because of this, Google has decided to change everything around and start prioritizing the mobile versions of websites. This new index will be rolled out over the next few months. It means that there will be big changes for marketers and website owners to prepare for.

The Impact of Google’s Mobile Intrusive Interstitials Penalty

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Breanne Sagen 0 1158 Article rating: No rating
Google announced that they would be applying penalties to sites that utilize problematic interstitial ads for visitors. These are ads that pop up and take up a considerable amount of screen space. At times, especially on mobile devices, these ads can be nearly impossible to get around. It’s something that site visitors complain about and get frustrated with time and again. Google has decided to penalize the offending sites by dropping their ranking on the search engine.

SEO, Social Media Marketing, and Content Marketing -What’s the Difference?

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Breanne Sagen 0 3102 Article rating: No rating
If you’re new to the game, or heck –even if you’ve been around awhile, you probably have heard phrases like content marketing or SEO being thrown around all over the place. Also, if you’re anything like me, you’ve spent a lot of time blindly shaking your head going, “Sure, yeah, SEO super important. Oh, yeah, content marketing is where it’s at right now…” All the while feeling like you’re speaking in tongues. So, let’s break it down. What IS the difference between SEO, social media marketing, and content marketing? What do each of these things mean?

Users Turning to Pinterest Over Google to Search

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Breanne Sagen 0 1887 Article rating: No rating
Say it isn’t so! You’re talking to a dedicated “googler” over here. I’ve been hearing a lot of buzz lately about Pinterest being the new Google and at first I rolled my eyes and said a sarcastic OKAY, but now that I’ve sat back and thought about it a bit … I’m guilty of searching on Pinterest too. This can be a pretty positive shift for those who are marketing (or should be marketing) on Pinterest. With its power in search growing, this can translate into serious dollars for Pinterest marketers.

When is it Time to Redesign Your Website?

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Breanne Sagen 0 4826 Article rating: No rating

There comes a time in every person’s life when they’ve got to ask themselves –is it time to redesign my website?  That may not actually be true.  The truth is, however, that if you DO have a website and if you ARE invested in it –it is worth a second look every now and then to see if there is actually need to shake things up a bit.  This could be anything from swapping out colors, to changing your whole theme.  Maybe your little spokesperson is a brunette, but you heard blondes have more fun.  Whatever your reasoning, if you are asking yourself if it’s time to redesign, here are a few pieces to look at that may need a little tweaking, moving, and shaking.

Facebook Graph Search: For or Against?

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Breanne Sagen 2 2596 Article rating: No rating

Everyone is talking about this new Facebook Graph Search.  Talk makes it seem like it’s taking over the world, slashing privacy to death, and burying Google in the backyard.  But, what’s the real story?  I would show you some great screens shots and walk you through the process… However, we’re going to have to save that for part 2 my friends –as I am still on the waiting list to dive into this particular treasure.  I feel like going on Facebook and really beefing up my profile so they will pick me first for the team.  So what is it, exactly, that all the buzz is about?  What is this search supposed to do and what does that mean for you? Perhaps most importantly, can it help your business?

Can't Buy Google's Love

DIY Sprocket Solutions

Breanne Sagen 0 2796 Article rating: No rating

So you wanna be at the top of the search engines you say?  How much is it going to cost you, you ask?  Nothing. Nada. Zip.  Google’s love is not for sale folks.  You’re going to have to wine and dine her; you’re going to have to work for it a bit.  So, if you can’t buy a higher ranking, how does it work then?  And what, exactly, do you have to do to make it to the top?

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