The Past Year's Business Marketing Tech Highlights You Should Know The Past Year's Business Marketing Tech Highlights You Should Know Kate Gingold / Monday, December 11, 2023 0 295 Article rating: 3.0 As 2023 wraps up, let’s look back at a few of the changes in technology that most affected small businesses and their marketing strategies. Read more
When You Lead the Horse to the Water, But It Still Won't Drink When You Lead the Horse to the Water, But It Still Won't Drink Sixteenth in a series Kate Gingold / Monday, August 7, 2023 2 478 Article rating: 4.0 Since the beginning of the year, we have been experimenting with Facebook (Meta) advertising and letting you look over our shoulder. There was a bump in our road, so take a look: Read more
Getting Your Facebook Ads in Front of the Right Audience Getting Your Facebook Ads in Front of the Right Audience Fifteenth in a series Kate Gingold / Monday, July 24, 2023 0 352 Article rating: 3.0 We have been talking a lot about how to create a Facebook (or Meta) ad and how to track that ad’s effectiveness, but let’s take a step back and think about your ad’s audience. Read more
Armed with Information, Let's Make Sense of Our Facebook Ad Data Armed with Information, Let's Make Sense of Our Facebook Ad Data Fourteenth in a series Kate Gingold / Monday, July 10, 2023 0 450 Article rating: 3.5 Facebook Ads is loaded with reports and last time we gave a brief overview of what you’ll find. Today, we’ll look at our actual numbers and make some decisions. Read more
Stats to Watch in the Overload of Meta Ad Reports Stats to Watch in the Overload of Meta Ad Reports Thirteenth in a series Kate Gingold / Monday, June 26, 2023 0 399 Article rating: 3.0 The only way to tell if your ad is working is to measure. Fortunately, Meta (or Facebook, if you prefer) measures your ad a zillion ways. Now, you just have to read them all! Read more
Walk Through How We Set up A/B Tests for Our Meta (Facebook) Ad Walk Through How We Set up A/B Tests for Our Meta (Facebook) Ad Twelfth in a series Kate Gingold / Monday, June 12, 2023 0 419 Article rating: 4.0 After tweaking the graphics and studying the search term data, we were ready to create our Meta (Facebook) ad. Follow along to see why we made the choices we did. Read more
On the One Hand, SEO. On the Other Hand, Ads. Should You Choose One or Both? On the One Hand, SEO. On the Other Hand, Ads. Should You Choose One or Both? Nineth in a series Kate Gingold / Monday, May 1, 2023 0 579 Article rating: 4.0 Since our lead generator is an SEO audit, our team should be all in on SEO, right? Yet, we’re planning a Facebook ad campaign right now. Wondering why we would do that? Let us explain… Read more
Pros and Cons for Using Boosted Posts vs. Ads on Facebook Pros and Cons for Using Boosted Posts vs. Ads on Facebook Eighth in a series Kate Gingold / Monday, April 17, 2023 0 567 Article rating: 4.0 Facebook is one of the easiest and least expensive digital marketing options available, but with any marketing, you need to know your “why” before taking the plunge. Read more
Getting Our Hands Dirty to Grow Lead Generating Ads Getting Our Hands Dirty to Grow Lead Generating Ads Seventh in a series Kate Gingold / Monday, April 3, 2023 0 503 Article rating: 4.0 A great lead generating offer is useless if no one ever sees it. That’s why the next step in our digital marketing experiment is ad creation. Read more
How Do You Figure Out Which Social Network is Best for Your Business? How Do You Figure Out Which Social Network is Best for Your Business? Breanne Bannon / Tuesday, January 17, 2023 0 482 Article rating: 4.0 When new social media platforms seem to pop up every minute, how do you decide which network deserves the biggest chunk of your resources? Answering these questions helps: Read more