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The Truth About SEO: Can't Buy Google's Love

DIY Sprocket Solutions

Breanne Liebmann 0 355 Article rating: No rating

This is an update to "Can't Buy Google's Love” dated 2/6/2013.

So you wanna be at the top of the search engines you say? How much is it going to cost you, you ask? Nothing. Nada. Zip. Google’s love is not for sale folks. (No matter who is trying to sell it to you). You’re going to have to wine and dine her; you’re going to have to work for it a bit. So, if you can’t buy a higher ranking, how does it work then? What, exactly, do you have to do to make it to the top?

Keep Your Website Content Fresh to Stay Searchable

DIY Sprocket Solutions

Breanne Liebmann 0 408 Article rating: 4.0

This is an update to "Lights, Camera, CONTENT" dated 11/07/2012.

When planning out how you’re going to pull your website together (and even after you already have it all together!) remember that the content on your site is absolutely one of the most important components. Consider this: Search engines like Google are out there scouring the web trying to find relevant, fresh, and substantial content with which to fill their searches. What does this mean for your business website? It's essential that you update your content, do it often, and keep it relevant to what your customers are looking for. 

New to Updating Online Content? Hacks to Make It Look Good!

Kate Gingold 0 546 Article rating: 3.0

This is an update to "3 Tips for DIY Webmasters" dated 08/08/2011.

User-friendly content management websites and email services have been around quite a while now and it’s never been simpler. So you’ve just been “volunteered” to do it at your organization. How hard can it be? Maybe harder than you expected!

Facebook: Not All Paid Advertising Should be Ads

DIY Sprocket Solutions

Breanne Liebmann 0 750 Article rating: 4.0

RIP to organic reach for businesses on Facebook. It is true that, if you want your content to be seen by customers, you’re going to have to pay to play. Even though social media marketing hasn’t been around all that long (if you consider roughly a decade a short amount of time), this is still a very hard pill to swallow for most marketers and businesses alike. Change is hard. The algorithm has changed already though. Now it’s time for the rest of us to catch up.


Using a Lack of Search Results to Create Great Content

DIY Sprocket Solutions

Breanne Liebmann 0 593 Article rating: 3.5

In any given business, there are common keyword phrases. Local bakeries pop up for “cakes” or “cookies”. Real estate agents will pop up for “real estate agent” or “home selling”. As a small business owner, it’s essential to brainstorm the search terms that will lead people to you. But when there is a lack of search results on a specific topic, can you jump in?

How Long Does Content Last and How Frequently Should You Post on Social Media?

DIY Sprocket Solutions

Breanne Liebmann 0 12961 Article rating: 4.4

I saw an interesting graphic recently that outlined how long content lasts. It broke down several of the top online marketing avenues: a blog post, Pinterest, YouTube, LinkedIn, Instagram, Facebook and Twitter. What did it find? That each of these marketing platforms have a different expiration date for content.

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