Set Up Shopping on Your Instagram Account: Sell Directly to Customers - Website Design | Naperville | DNN | Social Media | WordPress
× Search

Sprocket Websites - Blog / News / Updates

Set Up Shopping on Your Instagram Account: Sell Directly to Customers
Breanne Liebmann
/ Categories: DIY Sprocket Solutions

Set Up Shopping on Your Instagram Account: Sell Directly to Customers

DIY Sprocket Solutions

With the huge leap in popularity in recent years, it’s no wonder that Instagram is expanding its capabilities to include new tools to help people buy and sell on the platform. People are flocking to Instagram to find influencers and brands that are touting the products that they love. Instagram has made the process of buying through Instagram easy by setting up “shopping” through your business as long as your account fulfills certain requirements.

If your business meets these qualifications, you can begin the process to sell:

  • You must sell physical goods that comply with Instagram commerce policies
  • Your business has to be located in one of their approved countries
  • Your Instagram account must be converted into a business profile
  • Your Business Profile must be associated with a Facebook catalog
  • Your Facebook Business Profile can’t have restrictions like country or age. If you do have shipping restrictions, you must be clear about these on your website checkout page

Once you meet all of the above requirements, you can begin the next steps towards selling. First you’ll need to connect your Instagram business profile to your Facebook catalog. You’ll have to either add a shop section to your Facebook page or use a catalog on Business Manager. You can find detailed information on this step two of the process here.

After your Facebook shop is set up and linked, your account will be reviewed. The review process typically takes a few days. Once approved, you can then go in and add product tags or stickers on Instagram. Be sure that you have the latest version of the app and then go to your business profile to turn on product tags. There are ellipsis or a gear icon in the upper right hand corner of your screen. Tap this icon. Then tap “Shopping” under “Business Settings”, click continue, you’ll then have the option to select the product catalog that you want to use for shopping on Instagram and then click “Done”.

Now it’s time for you to create a post or a story for people to shop from!

From Instagram:

On Instagram posts, you can tag up to 5 products per single image or up to 20 products per multi-image post. Product tags in posts will show the name and price of your tagged products. You can tag products in both new and existing posts from your Instagram business profile.

In Instagram Stories, you can create one product sticker per story. Product stickers show the product name, and you can edit sticker color and text. You cannot edit stories that have been published, and will need to delete and re-publish.

Instagram is an image based platform. Shopping straight from posts and stories is a great opportunity for both businesses and buyers to achieve what they are searching for on Instagram. If you are using platforms like Instagram or Pinterest to feature your products through great images, this is an effective marketing move for your business. Have you shopped on Instagram yet? What are your thoughts? Comment below!

Previous Article Choosing Between a Facebook Page and a Profile
Next Article How Are You Measuring Your Offline Analytics?
589 Rate this article:
Breanne Liebmann

Breanne LiebmannBreanne Liebmann

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

Other posts by Breanne Liebmann

1 comments on article "Set Up Shopping on Your Instagram Account: Sell Directly to Customers"


Breanne Liebmanns biggest fan

This is such a great guide on how to market yourself on instagram. I'm going to make a instagram for my hats. I have a lot of hats!

Leave a comment

Add comment


About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Subscribe to our Newsletter...

... And We'll Come to You!

Every other Tuesday, you'll receive the Sprocket Report completely free! It's our latest business tip or our reaction to what's currently happening in Internet Marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! - we always have a guest post as well.

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being said on Twitter. A great synopsis!

You'll want to get this newsletter for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our newsletter subscription box there, too!

We NEVER give out your email address to anybody else, and we don't flood you with ads. It's just good, free information. 

Read Archived Articles





Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2019 by Sprocket Websites, Inc.