Recruiting Employees to Help Build Social Media Engagement
DIY Sprocket Solutions
For those who have gone through all of the steps to create a complete social media marketing presence for their business, it can be frustrating when the engagement remains stagnant. So, where do you turn? You can try boosting posts and paying for advertising, but before you start putting more money into your plan – maybe a good approach would be to actually take a step back and evaluate the assets you have around you.
If you have a small business that you want to boost engagement around, start by creating the conversation with your employees. Do you own a restaurant or a clothing line? Ask your employees to start taking photos, tagging, commenting, checking in, and getting the conversation going. Obviously, this is a conversation you’ll want to have with them ahead of time. Because this is your business, you don’t want anything highlighted in a negative or inappropriate way. It’s okay to lay a few ground rules.
Think about it this way though – who more intimately knows your business than your employees? Who can highlight all the specials, great products, and more? Your employees know the ins and outs of your business and can create conversation around things your customers may be interested in.
If your employees are hesitant to jump in with sharing photos and engaging with posts on your page, you can incentivize the whole process. Maybe you offer a gift card or some other sort of prize to employees who consistently engage in a certain way across your different social media platforms. For example, you could ask employees to post 3 photos a week to your Facebook page or retweet at least 3 tweets every week, etc.
The more people who are engaging on your page or sharing your posts, the more people are going to see your activity. This is a great way to have your social media platforms really begin to organically grow. This is a great jumping off point.
The key here is that you have to put in the work first. You can’t just expect your employees to build your online storefront for you. You have to come up with a marketing plan, figure out what platforms you should be on, flesh out your profiles and then start posting appropriate content on a consistent basis. Once you do this, you can start asking for engagement. You want to make sure that, when you do have the attention of your customers, your pages are making a great first impression.
What experiences have you had having employees help to start engagement to grow on your pages? Do you think that they are valuable tools in the social media marketing process? How would you successfully implement this in your business? Comment below!