Re Evaluating Your Twitter Marketing Strategy
DIY Sprocket Solutions
Heading into 2018 I’ve decided to take a fresh look at stale social media marketing practices. When we talk about valuable platforms for clients to use to market their businesses, Twitter is always a top social media network for marketing. Shouldn’t an effective platform receive an effective strategy?
Let’s re evaluate the way we look at Twitter and our marketing strategies for the platform. Twitter is the last true social network. It is a continuous conversation. What if, instead of continually shoving our content and agendas down the throat of every follower, we just show our best selves and join the conversation? Start by presenting your best profile possible. Completely overhaul from top to bottom. Fresh photos, fresh bio, update all links and info, etc. Let’s create a strong landing page and an attractive storefront for the potential customers and clients who do come along.
Once we’ve put forward our best first impression, we’ll offer up great content. The same unique, relevant, and interesting content that you are developing or sharing can still be posted. Instead of spamming people though, let’s try just adding it into the conversation. Stay out of direct messaging others unless you actually know them. Don’t be a spam bot. Be an actual social human on the other end of the computer screen. Create the content you want to share with your followers.
When you have your profile up to par and the valuable content posted, just relax and join the conversation. It’s not that serious. Be there if people need to find you and be visible for others to meet you. You should be networking in a way that you’re not pushing yourself onto other people. Just make connections and let whatever is going to happen (or not going to happen) progress naturally. Too many businesses jump into conversations solely for the sake of dropping their links and pushing their businesses onto others. There is not a quicker way to hear crickets than jumping into a normal conversation trying to peddle some product. When you’re always looking for what you’re going to get out of an interaction, and never just contributing for the sake of contributing, you are missing out on the opportunity for a real connection.
More business happens from positive experiences with a person or company than most anything else. Re evaluating the way that you are presenting yourself on Twitter is the first step to a completely different dynamic with your followers on the platform. What changes can you make to your approach to ease back on the selling and amp up the social part of the equation? What are your thoughts? Comment below!