Quick Tips for Twitter Beginners
DIY Sprocket Solutions
This is an update to "Twitter Newbie" dated 10/17/2012.If you're a business ready to take the plunge into marketing on Twitter, the task may seem daunting. Starting out, each follower counts in your task to grow your following and begin interacting with your target audience. Here's a bit of advice for those just starting: understand that it's going to take some time -keep trying and it will pay off. For businesses marketing online, as they all should be, Twitter is a great tool to use. It helps to get your name out there and make your postings visible to more and more people. Some people are even nice enough to share newsletters of yours, sales that you have going on, etc. with their own followers to give you a little extra boost. It's a great networking tool.
After you set up your account, spend some time creating your bio, adding your website and details, and choosing some great pictures to put up for your profile picture and header. A great logo or headshot for a profile picture is always a safe bet. Staying consistent with your brand image for your header photo is always a good idea as well. Now for your first tweet. Remember, the first Twitter post isn't life or death. Once you've established your page and gotten started, here are some tips to help you grow:
- Don't be too proud to ask for a follow! Is your grandma on twitter? You have got to get started somewhere. Once that zero flips to a one or two, you'll feel mounds better. So what if it's a friend or family member, rip off that band aid.
- Don't be afraid to follow others first. There are many businesses that may be similar to yours, people that do the same types of things that you do, and organizations in your community that all have twitter accounts. Follow them, chances are, they'll follow right back.
- FOLLOW BACK. This one has helped me a lot. I see a lot of businesses that don't follow back. (Some of them are pretty big, so maybe that works for some) In my opinion, people like that personal touch. They're not just liking a business page, someone from that business is taking the time to turn around and like them back. I've had a lot of response from this.
- Talk to people. Yes, you should totally post about sales/specials/blogs etc. But, you should also talk to people. Respond to posts. It gets a little daunting as your followers grow; but, keep up as best you can. Choose four or five a day to talk to and make it manageable.
- Lastly, be yourself. Put a little bit of your own personality into your posts and make them your own. Some posts are going to be a little generic. Not every post has to be that way though.
That's my short list. There are countless ways to grow your business and be successful on Twitter. For those just starting out, begin with the basics. You want to have an accurate profile with updated information and photos, regular posting and great interaction with your followers. This is a strong start to any Twitter profile.
Have questions on Twitter? Feel free to comment below!