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What Facebook’s Timeline Means to Your Business Page

Kate Gingold 0 7709 Article rating: No rating

If you maintain a Facebook page for your business the Timeline switch is going to make a difference. How much of a difference depends on how much you have already invested in your page. While Facebook has been warning us of the coming change for ages, the end is apparently nigh. Fortunately we have suggestions on how you can make the most of Timeline for your old business page – or for your new page if you never got around to creating one.

Shooting to Kill Your Target Market

Kate Gingold 0 1916 Article rating: No rating

How violent that sounds! Perhaps we need to lighten up a bit. In our quest to put into action all the marketing books, webinars, articles and presentations available, sometimes the emphasis gets skewed. We learn about “target market” and remember words like “laser,” “zero in” and “drill down.” But do these active words produce the actions we really want?

What Marketing CAN’T Do

Kate Gingold 0 4170 Article rating: No rating
Who can afford to throw away money? That’s why we study our ROI (Return On Investment). And when it comes time to plan our business budget we have to wonder: If I invest hundreds of dollars on my marketing, will I make that hundreds of dollars back – and more – to make a good profit? Or are marketing professionals just taking my money?

Creativity and Business

Kate Gingold 0 1910 Article rating: No rating

Creative people resist having to do “business” and business people are suspicious of anything that sounds “creative.” But the most successful entrepreneurs are creative people who embrace business and business people who think creatively. Are you using both sides of your brain to give your business the best chance at success? Is your website using both sides?

I’m Not Gonna Pay a Lot for this Website!

Kate Gingold 0 4963 Article rating: No rating

Meineke used that catchphrase years ago for their mufflers, but it’s certainly been applied to many other products since then. You may say the same for your next website—and then be bitterly disappointed. Or completely satisfied. So how can you know what’s “a lot” to pay for a website?

Here’s a quick breakdown of what to consider when planning your website so your budget goes toward the options that are most important to your business.

Baby Steps Website Resolutions

Kate Gingold 0 3858 Article rating: No rating

You know how it happens – you make grand plans on New Year’s Eve to completely overhaul your health, your house, your business. You start out strong but by February, you’re losing steam and by March your grand plans are merely guilty memories.

Improving your website is a goal that will pay you back nicely this year, so don’t sabotage your efforts by biting off more than you can chew. Taking these baby steps towards improvement means you might actually accomplish your goals –encouraging you to take a few more!

SEO First Steps for the Common Man

Kate Gingold 0 1931 Article rating: No rating

Before you sign up with that Search Engine Optimization company that keeps calling  you, check to see if  you've taken these 5 simple first step. Easy to do on your own, it may give you the boost you’re looking for right now. You can always amp up your SEO with advanced professional services later.


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