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Content Marketing: Your Content is Your First Impression

DIY Sprocket Solutions

Breanne Sagen 0 1039 Article rating: No rating
For businesses that dive into the realm of content marketing, you are taking on a certain responsibility. If you are writing a blog or creating articles surrounding your business and industry, people are looking at you as an expert on that topic or in that field. In most cases, having a byline gives you some semblance of authority. Maybe this gives you the impression that your job is easier to execute. People are going to think that you know what you’re talking about –so the pressure is off to create truly valuable content. This couldn’t be less true. Mediocre content can potentially hurt your business more than no content at all.

Master Both Sides of Marketing

The Sprocket Report

Kate Gingold 0 716 Article rating: No rating

Lately we put in some long days of highway driving and saw a zillion billboards advertising a wide range of products – including advertising itself. We got to thinking that there are two important sides of marketing and not everyone is mastering both.  

 

 

Social Media Marketing: Using Social Network Revamps

DIY Sprocket Solutions

Breanne Sagen 0 847 Article rating: No rating
With such a large variety of social media platforms in the market, it can be a tough job to keep up with all of the various updates, additions, changes, and redesigns that all of the different networks have going on. As a social media marketer, or just a business on social media, it is a good idea to keep an eye out for these changes and what they can mean for your business or strategy. 

Micro-Influencers: Social Media Marketing

DIY Sprocket Solutions

Breanne Sagen 0 818 Article rating: No rating
We now live in a time where people trust social media platforms as a sort of news source. When it comes to social media marketing, and specifically when it comes to brands on social media, authenticity is key. Social networks are giant now. It’s clear that businesses need to have an online presence, but this means that the waters are a little diluted. Influencers can offer a lot of benefits to brands trying to reach more followers and new audiences. It’s not just influencers in general that businesses should be focused on. Micro-influencers may be an even more valuable tool to small businesses on social media.

Are You Sharing the Right URL?

The Sprocket Report

Kate Gingold 0 1104 Article rating: No rating
Social media is a definite must-have when you’re trying to reach a larger audience. Businesses want to promote sales or networking events. Organizations want to promote their fundraisers or festivals. But you’re losing their attention by sending folks to the wrong website URL.
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You'll read a web marketing tip from Kate, another one from Breanne, and - bonus! - we always have a guest post as well. 

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