LinkedIn Adds Great New Analytics for Content Marketers
Search
× Search

Sprocket Websites - Blog / News / Updates

LinkedIn Adds Great New Analytics for Content Marketers
Breanne Bannon
/ Categories: DIY Sprocket Solutions

If you find this helpful, pay it forward! More after the article...

LinkedIn Adds Great New Analytics for Content Marketers

DIY Sprocket Solutions

This article has been updated on 12/20/2022 with the article entitled "Thumbs Up on the Improved LinkedIn Analytics! Have You Looked Yet?

A large majority of social media networks are following the trend and becoming publishing platforms. Users are taking advantage of the opportunity to publish their original content to propel readers back to their own sites, businesses, products, etc. Social media marketing and content marketing are very much merged at this point. Platforms, like LinkedIn, who are encouraging content marketing with features like LinkedIn Pulse are also adding better analytics for publishers to able to better target readers and to have the ability to adapt their content to the preference of those readers.  

LinkedIn is now offering users that are publishing content on its platform a full suite of analytics. Previously, LinkedIn content analytics consisted of a content marketing score for business to business marketers as well as some information on trending content. That was really all. The new analytics are completely updated and improved. They provide users with demographic data on their readers (including breakdowns for specific industries). This demographic data includes job titles, locations, and traffic sources. They also provide data on likes, comments, shares, and pageviews. This is a much more in depth view of readers for content marketers on LinkedIn than what they had previously.

A few limits:

The analytics give details only on posts that were made within the last six months. This isn’t a huge deal for most, but it really depends on how you are using your analytics if you feel that you need a more lengthy detail. The new analytics also only provide data on logged in LinkedIn users, but it does identify each of those users. However, as many of us do, when we’re browsing and reading articles online we’re not always logged in to our different social media accounts and therefore you may be missing the opportunity to track a large chunk of your readership.

All in all though, this is a huge improvement for content marketers using analytics on LinkedIn. With this new information, publishers will be able to target their content to readers much more effectively and this new targeting will provide them the tools to tweak and change what they need to in order to have a successful campaign.

Anyone using LinkedIn's new analytics? What do you think? Comment below!

Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

Print
3433 Rate this article:
No rating
Breanne Bannon

Breanne BannonBreanne Bannon

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

Other posts by Breanne Bannon
Previous Article Holistic Approach to "Web" Design
Next Article 5 First Steps for Getting Found Online

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author

x

Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

 

Terms Of UsePrivacy StatementCopyright © 2024 by Sprocket Websites, Inc.
Back To Top