Hootsuite Announces Collaboration with Adobe
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It’s a social media marketer’s dream. Hootsuite, already the leading social media marketing platform, is now joining forces with Adobe to offer marketers so much more. Hootsuite, Adobe Creative Cloud and Adobe Stock are a match made in heaven. Now that content is king, we can use management tools like these to help our social media marketing campaigns climb to new heights. The new features offered through Adobe are only going to help your brand to be even more successful.
From CM Innovation:
Adobe Creative Cloud is a collection of design and media software catered towards creatives, while Adobe Stock is the company’s stock photo service that was launched in 2015.
Hootsuite says the integration will help alleviate the perennial problem of delivering high-quality content by providing marketing and creative teams with the ability to quickly and easily develop the content that powers their marketing initiatives.
Adobe will help you to use approved brand content from your asset library directly within Hootsuite Publisher. Adobe will offer Adobe stock photos and content available to Hootsuite users. With access to Adobe Stock, Hootsuite users are gaining access to over 90 million high-quality, royalty-free creative assets. You can also use Adobe Creative Tools within Hootsuite to edit and optimize your images for social media. This includes resizing images in Hootsuite along with editing and enhancing the images.
Adobe also offers Adobe Analytics. These will help to track and measure your ROI from the creative content you are sharing across all social media.
This collaboration is a significant opportunity for marketers to stand apart from the competition. With a more focused social media and content marketing strategy, we can work to get the right content in front of the right readers in a way that benefits businesses and customers alike.
Hootsuite has always been a great management tool. The key to finding a platform that works for you is finding one that covers all of the bases you need covering. Hootsuite allows you to manage a multitude of social media pages from one place. It also features: social media monitoring, scheduling, engagement, analytics, advertising, collaboration, a content library, content suggestions, and more.
What do you think is the most valuable feature that accompanies the Adobe integration? How will Hootsuite collaborating with Adobe benefit marketers? Do you think there are any possible negatives? What are your thoughts? Comment below!