Got Your Web Priorities Straight? - Website Design | Naperville | DNN | Social Media | WordPress
Search
× Search

Sprocket Websites - Blog / News / Updates

Kate Gingold
/ Categories: The Sprocket Report

Got Your Web Priorities Straight?

When you're in a hurry to eat during your busy day, there's the drive-through. You order, you pay, the bag of food is shoved in your window and you're off again. But sometimes the fries are missing or there's mayonnaise on the burger when you specifically said "NO mayonnaise." Irritating, isn't it?

At the end of last March, the processing company who handles payments for the four major credit cards was hacked. It was reported that 1.5 million account numbers might have been stolen, but the average Joe got more irritated over mistakes in his $5 lunch.

We need to get our priorities straight!

Because your website may not be handling a million credit card accounts you may think it doesn't really matter what you do. But poor choices in web design, function and marketing can hurt both your reputation and your bottom line. Here are a few of the most common mistakes folks make when they aren't thinking clearly:

  • No "call to action" or "buy now" button

  • Failure to use search terms that attract customers

  • Broken links on the pages

  • Difficult-to-use shopping carts

  • Outdated content with no way to update it

  • Boring or useless information

You could be turning customers away or losing sales. Check your website's analytics to see how people are using your current site. Are you drawing them in or are they turning away? At what point do you lose them? Tools like Content Management, A-B Testing and Site Analytics can help you focus like never before.

Your website is the 24/7 representative of your business and deserves more of your attention than a fast food order. Your web success is our priority. Contact us today to discuss what we can do together.

Previous Article Think Social Media Is Hard? It Is.
Next Article DotNetNuke Better for Government Work
Print
3121 Rate this article:
No rating
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

x

Leave a comment

Add comment

x

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! - we always have a guest post as well.

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles

Search

GET SOCIAL

 

LEARN MORE

Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2019 by Sprocket Websites, Inc.