Email Marketing: The Top 3 Reasons People are Unsubscribing
DIY Sprocket Solutions
Email marketing and that opt-in email list are your golden tickets to growing your business. Once people have subscribed, they’ve given you access to engage with them in new and more influential ways. Email marketing can directly translate into an improved customer relationship, an increase in sales and a boost in brand familiarity. This only works in this way if you can keep those subscribers. The opt-out and the unsubscribe buttons are the death to your email marketing campaigns. So, how can you stop this from happening? Identify the top reasons that people are unsubscribing so that you can work to avoid these issues.
The Top 3 Reasons People are Unsubscribing:
- Too many emails. This has been cited as, by far, the largest reason that people give for unsubscribing to emails. No one wants their inbox spammed. The frequency that you are sending emails is extremely important. It’s necessary to break down your goals that you hope to achieve with your email marketing campaign and then work backwards to the specifics of what you should be posting and how often you should be sending, in order to achieve those goals. I would be hard pressed to find a good reason that you should be emailing subscribers more than once a day –at the very most. The annoyance at a constant barrage of emails will turn into an unsubscribe very quickly.
- Mistaken for spam. If your emails are filled with advertisements or the titles and content are so over the top that people think they are spam or junk mail, they will absolutely unsubscribe. You should be tailoring your email marketing efforts to meet the needs of your customers and clients. Take the time to think about titles, headlines, subjects and layouts that look legitimate and don’t leave subscribers wondering if their spam folder isn’t working correctly.
- Irrelevant and uninteresting content. Once you have subscribers to your email marketing campaign, you have a perfect opportunity to tailor a strategy that you know will get right into the inbox and right in front of your customers. Don’t waste this opportunity sending out irrelevant, uninteresting, or unnecessary content. What do your users want to be receiving? Sales, promotions, or discounts? Previews to upcoming sales or events? Industry news? Put some time and effort into discovering what content is relevant and useful to your subscribers and then think of ways to put this together in new and creative ways.
Growing an email list can be difficult. Don’t throw away all of that hard work on email campaigns that are ineffective or work only to spam customers. What is your top reason for unsubscribing from email lists? What has made you stay with others? What are your thoughts? Comment below!