Customer Centric Marketing - Sprocket Websites, Inc.
Search
× Search

Sprocket Websites - Blog / News / Updates

Customer Centric Marketing
Kate Gingold

Customer Centric Marketing

The Sprocket Report

People love to buy but they hate being sold to. We have always known this and yet when it comes to marketing our businesses, too often we fall back on just selling features. So what can we do to foster that “love to buy” atmosphere?

We’ve all been customers, so thinking through our best marketing experiences should give us plenty of clues on what to do when planning customer-centric marketing. Here are some conversation-starters:

Pick a target market

Your local bar may welcome everyone over 21, but we’d bet there’s a particular kind of crowd that drinks there. If the place is full of rowdy college kids, it probably doesn’t appeal to well-heeled jazz lovers and vice versa. And that’s great to know for creating specials, coupons and advertising targeted for the group that wants to spend money there.


Maybe your product or service could be used by “everyone,” but rather than being mildly appealing to a wide range, it’s far more productive to focus on a specific market.

Talk to your customer not your colleagues
The average non-technical person may not be an expert on download and upload speeds, but they certainly know when there’s a problem with watching their cat videos.

Save the shop talk for around the water cooler and instead explain how your product or service will solve whatever the problem is that’s worrying your customer.

Be where they’ll find you

In the “olden days,” newspaper ads for tires would run in the sports section because men read about sports and took care of the car. If you advertised tires only toward men today, you would miss more than half of your market as women drivers are making more purchasing decisions than ever.  So maybe Pinterest would be a better place to talk about tires.
 
Where are your customers hanging out? This is another example of how really knowing your target market comes in handy. Do the research and be where they are.

Make it easy
You know you have done this yourself:  Page took too long to load? Click on the next link. Shipping cost not posted? Abandon the shopping cart. No menu or prices? Find another take-out restaurant.

For some luxury items, jumping through hoops to qualify is part of the experience. But for most products and services, customers just get ticked off. Why not make it an easy and pleasant experience for them to buy?

Wooing a customer is like wooing a mate. When you put their interests first and help them feel comfortable, they’re delighted to say “yes.” For more suggestions on building successful customer relationships, give us a call. We’re always happy to help!

Previous Article 5 Things Your Competitors Can Teach You About Website Design
Next Article Pharmacists Keep Up-to-Date
Print
2798 Rate this article:
No rating
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

x

Leave a comment

Add comment

x

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Subscribe to our Newsletter...

... And We'll Come to You!

Every other Tuesday, you'll receive the Sprocket Report completely free! It's our latest business tip or our reaction to what's currently happening in Internet Marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! - we always have a guest post as well.

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being said on Twitter. A great synopsis!

You'll want to get this newsletter for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our newsletter subscription box there, too!

We NEVER give out your email address to anybody else, and we don't flood you with ads. It's just good, free information. 

Read Archived Articles

Search

GET SOCIAL

 

LEARN MORE

Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2018 by Sprocket Websites, Inc.