How to Ensure You Stay Ruler of Your Domain How to Ensure You Stay Ruler of Your Domain The Sprocket Report Kate Gingold / Monday, August 12, 2019 0 118 Article rating: 3.0 We just got a "Domain Name Expiration Notice" in the mail. Have you also received one of these? Were you alarmed about losing your domain? Ready to pull out your credit card? Here’s what you should do first with this letter. Read more
You Need More than Tech to be Successful at Marketing You Need More than Tech to be Successful at Marketing The Sprocket Report Kate Gingold / Monday, July 29, 2019 0 111 Article rating: 4.0 Business coaches, graphic designers, content writers – we partner with all kinds of professionals when building websites. And they all share the same problem: unprepared clients sabotaging their own success. Does this sound familiar? Read more
What's New for Search Engine Optimization Success? What's New for Search Engine Optimization Success? The Sprocket Report Kate Gingold / Wednesday, July 24, 2019 0 110 Article rating: 3.5 This is an update to "Searching for the SEOly Grail” dated 4/1/2013.Technology moves fast these days – which gives articles about technology a really short shelf life. Still, this post from 2013 needs only minor tweaks because today’s SEO strategies have only doubled down on personal search. Read more
Find Marketing Gold in the Google Traffic Sources Report Find Marketing Gold in the Google Traffic Sources Report The Sprocket Report Kate Gingold / Monday, July 15, 2019 0 171 Article rating: 4.0 While your website should be the ultimate source of information, other people’s sites can be invaluable traffic-drivers. Learn about these referrers from your Google Analytics reports. Read more
Glassy-Eyed by Website Analytics? Start Simple. Glassy-Eyed by Website Analytics? Start Simple. The Sprocket Report Kate Gingold / Monday, July 1, 2019 0 232 Article rating: 3.0 The sheer volume of statistics available is so overwhelming you may be tempted to just ignore all of it. But then you’ll never really be sure how your website is doing. So here’s an explanatory intro to just one report from your Google Analytics: Average Position. Read more
Checklist for Marketing Your Summer Event Checklist for Marketing Your Summer Event The Sprocket Report Kate Gingold / Tuesday, June 25, 2019 0 291 Article rating: 4.0 This is an update to "Key Web Elements for Event Planners" dated 4/15/2013.When your business or not-for-profit organization holds an event, you want to be sure to get the word out so it will be well-attended. Here’s a checklist you can use to remember the most important digital marketing opportunities. Read more
Want Better Social Media Than You Can Afford? Want Better Social Media Than You Can Afford? The Sprocket Report Kate Gingold / Monday, June 17, 2019 1 292 Article rating: 3.0 National brands clearly see the benefits of social media, but for many local businesses, social media seems too costly. Is it possible to achieve big brand success with a small biz budget? Read more