It’s #GivingTuesday: How Can Your Biz Help? It’s #GivingTuesday: How Can Your Biz Help? The Sprocket Report Kate Gingold / Monday, December 2, 2019 0 39 Article rating: 3.0 Black Friday – a vacation day for many – jumpstarts the holiday shopping orgy. Cyber Monday continues the buying spree once folks are back at their desktop computers. Not-for-profit organizations look to Giving Tuesday with the hope of a share in this spending bender, but your business can give back all year long. Read more
Try Facebook Marketing If You’re Dreaming of a Green Christmas Try Facebook Marketing If You’re Dreaming of a Green Christmas The Sprocket Report Kate Gingold / Monday, November 18, 2019 0 63 Article rating: 3.0 Yes, it’s late, but you can still pull together a holiday marketing campaign for Facebook and Instagram. Read on (quickly!) for tips that you can implement right away. Read more
Prep Your Website Now for Holiday Shopping Prep Your Website Now for Holiday Shopping The Sprocket Report Kate Gingold / Wednesday, November 13, 2019 0 58 Article rating: 4.0 Every year, the National Retail Federation conducts an annual survey on consumer trends for the upcoming holidays. Do you know what to expect? And are you ready to meet those expectations? Read more
Final Thoughts for Pumping Up your Email Newsletter Opens Next Year Final Thoughts for Pumping Up your Email Newsletter Opens Next Year The Sprocket Report Kate Gingold / Monday, November 4, 2019 0 111 Article rating: 4.0 At a recent presentation on social media marketing, someone asked the under-thirty speaker if email was still a thing. The answer was “Well, I don’t even look at my email every day, so I’d say ‘no.’” Okay. Then where do we go from here? Read more
3.5 Tips to Write Eye-Catching Subject Lines That Really Get Noticed in Gmail 3.5 Tips to Write Eye-Catching Subject Lines That Really Get Noticed in Gmail The Sprocket Report Kate Gingold / Monday, October 21, 2019 0 218 Article rating: 4.0 So are you more inclined to click through this to this article than usual? Attractive subject lines can be, well, subjective, but there are some statistically-based recommendations you can use. Read more
Choose to Build the Right Home for Your Website Choose to Build the Right Home for Your Website The Sprocket Report Kate Gingold / Wednesday, October 9, 2019 0 188 Article rating: 3.0 Every business needs to be online, but there are so many options! How do you choose between the website you want, the website you need and the website you can afford? Start by taking a look at the ways in which you can build a website. Read more
Check Analytics for Timing to Improve Email Open Rate Check Analytics for Timing to Improve Email Open Rate The Sprocket Report Kate Gingold / Monday, October 7, 2019 0 167 Article rating: 4.0 Last time we gave three reasons why email communications are still valid options in today’s marketing mix. But, as they say, “timing is everything!” Read more