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Incorporating Reviews into Social Media Marketing Strategy

DIY Sprocket Solutions

Breanne Sagen 0 51 Article rating: No rating

Your company may have some great testimonials and feedback. These are perfect (and free!) advertisements for your business. The question is –how do you effectively incorporate those reviews into a social media strategy that will help you to grow your customer base? In every part of marketing, audience is imperative to your success. You have to define your target audience before you can put together any sort of social strategy –reviews and testimonials included.

The Power of Positive (and Negative) Reviews

DIY Sprocket Solutions

Breanne Sagen 0 173 Article rating: No rating
When introduced to a new company or product, one of the first things that people do now is go to look up reviews. Does the product really work? Is this company reputable? What is the quality of the work? The list goes on and on. There is no better endorsement than real world experiences. One of the most valuable things you can do for further growth of your business is to ask existing and previous customers for reviews. 

Hootsuite Announces Collaboration with Adobe

DIY Sprocket Solutions

Breanne Sagen 0 134 Article rating: No rating

It’s a social media marketer’s dream.  Hootsuite, already the leading social media marketing platform, is now joining forces with Adobe to offer marketers so much more. Hootsuite, Adobe Creative Cloud and Adobe Stock are a match made in heaven.  Now that content is king, we can use management tools like these to help our social media marketing campaigns climb to new heights. The new features offered through Adobe are only going to help your brand to be even more successful.


Posting Job Openings on LinkedIn

DIY Sprocket Solutions

Breanne Sagen 0 343 Article rating: No rating
Considering it is a social network full of professionals across countless fields –LinkedIn seems like the perfect place to post any job openings your company may have. Whether your company is simply looking for extra talent or a main goal of your social media strategy is to attract specific employees, posting a job listing to LinkedIn is a great way to receive new applicants.

Social Media Marketing: Handling Trolls and Negativity

DIY Sprocket Solutions

Breanne Sagen 0 412 Article rating: 4.0
Keeping a troll free community for your business and brand online can be difficult. People, sometimes with zero correlation to your business and nothing but free time, find amusement in posting negative comments and damaging statements. This negativity has a very far reach. It can impact your brand and your brand’s reputation. So, is there a best way to handle trolls and negativity in your social media marketing strategy?

Marketing with Different Types of LinkedIn Ads

DIY Sprocket Solutions

Breanne Sagen 1 491 Article rating: No rating
Is your business on LinkedIn? Are you utilizing paid advertising? Many people that are using social media marketing to skyrocket their business are also doing some sort of paid advertising on one or more platforms. Facebook is one of the most popular ad platforms –not everyone considers LinkedIn. They are obviously very different ad platforms, with very different audiences and options, but they share the same essential principles. If an ad is working well on LinkedIn, it will probably work well on Facebook and vice versa.

Social Media Marketing: Defining Success

DIY Sprocket Solutions

Breanne Sagen 1 576 Article rating: No rating
People want results –it’s natural. For those pouring money and resources into a social media marketing and content marketing campaign, they want to see the fruits of that labor. How do you measure success in an avenue that’s not exactly clearly paved? What may count as successful for one business on social media may not be considered successful to another. So, how do you define success?
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