Beginners Guide to Facebook Marketing: Using Facebook to Benefit Your Business
DIY Sprocket Solutions
This is an update to "Facebook Frenzy" dated 11/14/2012.
With over two billion users, Facebook is still by far the top social media network and the potential for marketing your business should speak for itself. If you’re new to Facebook, or to Facebook marketing for your business, these are a few tips that you might not yet know or you may want to try as they've proven successful for countless other businesses.
Updating and maintaining your Facebook page, creating original posts and keeping up with activity on your page can be a more time intensive job than you first realized. Thoroughly looking after your social media accounts is not a quick job. Think of how many hours you can get lost on Facebook without posting a single thing? Sometimes the preparation and digging that it takes for you to come up with a post can take more time than you anticipated. In addition, one very important component to a successful Facebook presence is consistent and regular posting. Using a social media management tool to help you automate posts and schedule them at regular intervals throughout the day will help you to remain consistent. I personally use Hootsuite and it’s a lifesaver. You can link several pages (Facebook, Twitter, Google +, Linkedin, etc.) into the platform and update them all from one place. Save yourself a little cyber time!
Add Personal Connections:
I know, I know, I’m going to contradict myself a tad here when I just told you to automate posts. By all means, step back and save yourself some time. BUT… you should also schedule time to log in to Facebook at regular intervals to really connect with customers, followers, and fans. I think it adds a personal touch that people truly appreciate.
Learn your audience and use their behaviors with your posts to optimize them. There are many variables you can track and then use those results to tailor your posts.
· Most effective day of the week and time of day to post content
· Popular keywords that drive engagement
· What type of media is best for your audience
· What types of posts facilitate the best engagement from your audience
Create a Facebook Advertising Budget:
Again, with over 2 billion active users, Facebook is just the place to drop a little advertising dough. You can set a budget for Facebook ads, the minimum being $1 a day. It doesn’t have to be extravagant; you can set a budget that works for you and your business. Give it a month and track your results. Readjust your next round of ads based on those results. You can tailor graphics, post copy, URLs, audiences, interests and more to reach your ideal audience.
As you get started with Facebook marketing, remember your cornerstones:
Remain consistent and relevant
Be selective about the content that you publish
Pay attention and really cultivate the posts that you do publish
Put some money behind your published posts