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Set Up Shopping on Your Instagram Account: Sell Directly to Customers

DIY Sprocket Solutions

Breanne Sagen 0 90 Article rating: 4.0

With the huge leap in popularity in recent years, it’s no wonder that Instagram is expanding its capabilities to include new tools to help people buy and sell on the platform. People are flocking to Instagram to find influencers and brands that are touting the products that they love. Instagram has made the process of buying through Instagram easy by setting up “shopping” through your business as long as your account fulfills certain requirements.

Marketing Tools: Using Canva for Work

DIY Sprocket Solutions

Breanne Sagen 0 183 Article rating: 4.0

I’ve been using the free version of the program Canva for a few years now. Canva is a tool that allows you to easily create a never-ending amount of graphics. With Canva, you can design everything from social media graphics to blog graphics to ads to flyers to menus to presentations and everything in between.  They offer everything in one place that you need to create beautiful designs. They have countless layouts, millions of images, filters, fonts, templates, icons, shapes and more.


Is Your Approach to Marketing on Facebook Outdated?

DIY Sprocket Solutions

Breanne Sagen 0 198 Article rating: 4.0

It seems funny to even consider that a marketing approach on Facebook would be outdated. However, now that a decade has passed, there have definitely been enough significant changes and shifts to the way Facebook handles business that you need to be aware of your marketing standing. Are you keeping up with the times? Is your approach stale?

Tips for Advertising Your Book with Facebook Ad

DIY Sprocket Solutions

Breanne Sagen 0 168 Article rating: 4.0

Marketing from one small business to the next is always going to vary a bit. With the ever-growing importance of incorporating paid advertising into Facebook strategy for your business, some businesses may be left wondering how to best market their products or services. For authors, there are tools in Facebook Ads that offer great ways to target your most relevant potential readers.


Does Your Business Have Multiple Locations? Manage Multiple Facebook Pages with Locations

DIY Sprocket Solutions

Breanne Sagen 1 279 Article rating: No rating

Many business owners, both large and small, have more than one location that they are managing. Having a social media presence is essential and having a social media presence on a local level for each location has become essential as well. So, what is the best approach? A separate business page for each location? That’s one approach. However now, with Facebook Locations, business owners are provided a way to provide a local presence for each location while managing from one central page.

Using a Lack of Search Results to Create Great Content

DIY Sprocket Solutions

Breanne Sagen 0 252 Article rating: 2.0

In any given business, there are common keyword phrases. Local bakeries pop up for “cakes” or “cookies”. Real estate agents will pop up for “real estate agent” or “home selling”. As a small business owner, it’s essential to brainstorm the search terms that will lead people to you. But when there is a lack of search results on a specific topic, can you jump in?

Email Marketing: Customers Want to be Treated as Individuals

DIY Sprocket Solutions

Breanne Sagen 0 361 Article rating: 3.0

Email marketing campaigns constantly run the risk of being redirected straight to the spam folder. Just as often, recipients will follow the steps to unsubscribe to messages that they don’t see value in and that they view as junk. The truth is –no one wants to be sold to. In addition, people want to be treated as an individual. Email marketing runs in dangerous territory as the majority of campaigns are selling hard and marketing to the masses instead of tailoring an experience to the individual.

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