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Know Your Strengths – Delegate Your Website

The Sprocket Report

Kate Gingold 0 2224 Article rating: No rating
American history is chock-full of rugged pioneers who take pride in doing it all on their own. That independent spirit continues today from Kickstarter entrepreneurs to DIY hardware stores to home-made wedding crafts on Pinterest. But trying to wear the web developer hat could actually hurt your business.

Facebook's Dislike Button: Marketing Friend or Foe?

DIY Sprocket Solutions

Breanne Sagen 0 1907 Article rating: No rating
By now, most of us have heard the news: Facebook is working on a dislike button. While we don’t have all the details, speculation about what that kind of button will mean is running rampant. On one end, people are worried that having a dislike button will turn Facebook into a cyber bullying feeding frenzy. On the other hand, people are excited to be able to convey empathy on posts that might not be sharing good news. Then there is also the whole dynamic of how this might impact online marketing. In my opinion, Facebook has nothing but the best of intentions here and it’s really going to be up to the people to determine how this is executed.

SEO, Social Media Marketing, and Content Marketing -What’s the Difference?

DIY Sprocket Solutions

Breanne Sagen 2 3928 Article rating: No rating
If you’re new to the game, or heck –even if you’ve been around awhile, you probably have heard phrases like content marketing or SEO being thrown around all over the place. Also, if you’re anything like me, you’ve spent a lot of time blindly shaking your head going, “Sure, yeah, SEO super important. Oh, yeah, content marketing is where it’s at right now…” All the while feeling like you’re speaking in tongues. So, let’s break it down. What IS the difference between SEO, social media marketing, and content marketing? What do each of these things mean?

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