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Using a Lack of Search Results to Create Great Content

DIY Sprocket Solutions

Breanne Liebmann 0 337 Article rating: 3.5

In any given business, there are common keyword phrases. Local bakeries pop up for “cakes” or “cookies”. Real estate agents will pop up for “real estate agent” or “home selling”. As a small business owner, it’s essential to brainstorm the search terms that will lead people to you. But when there is a lack of search results on a specific topic, can you jump in?

Email Marketing: Customers Want to be Treated as Individuals

DIY Sprocket Solutions

Breanne Liebmann 0 447 Article rating: 4.0

Email marketing campaigns constantly run the risk of being redirected straight to the spam folder. Just as often, recipients will follow the steps to unsubscribe to messages that they don’t see value in and that they view as junk. The truth is –no one wants to be sold to. In addition, people want to be treated as an individual. Email marketing runs in dangerous territory as the majority of campaigns are selling hard and marketing to the masses instead of tailoring an experience to the individual.

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