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Sprocket Websites - Blog / News / Updates

FTC Has Updated Disclosure Guidelines for Social Media Marketers

DIY Sprocket Solutions

Breanne Sagen 0 2173 Article rating: No rating
Well, for the first time since 2010 the Federal Trade Commission (FTC) has updated its FAQ page for endorsement requirements. For those who are unfamiliar, the FTC is the agency that enforces U.S. truth-in-advertising laws. 90% of you still probably don’t know what I’m talking about since it seems like social media marketers aren’t exactly away that there are certain regulations on posting. Whether you know or not though, there is an agency that enforces these laws and they are becoming more specific when it comes to posting and running contest or promotions on social media. Essentially the FTC’s point stays that any material relationships between brand and endorser on social media must be clearly and conspicuously disclosed and they are diving in further by providing a detailed guideline on social media issues that have come to light in the last few years.

Influencer Marketing: The Next Big Thing

DIY Sprocket Solutions

Breanne Sagen 0 2060 Article rating: No rating

Surprise, surprise. There’s been another shift in the marketing and social media marketing world. If you’ve been paying attention, you’ve already seen it pretty heavily in action other the past year or so. You’ve probably already purchased products based on it. What is it? Influencer Marketing. What does that mean? Well, influencer marketing is basically where brands take their products and team up with an “influencer” to demonstrate/sample/review their product. For instance, a monthly subscription box of makeup samples might team up with a YouTuber. That YouTuber would receive a free box, make a video where they use and try the products, and all of their followers would see the video. Very simple and extremely effective.


Website Builds Readership for Book Launch

Kate Gingold 0 1817 Article rating: No rating
After her own family's experience with mental illness, Tracey Yokas decided to write a book to let other families know they aren't alone as they take the same journey. Rather than wait for the book to be published, she's planning ahead to find an audience for the book's release through her website and social media. The strongest tool on Tracey's website is her blog where she can share thoughts, respond to comments and build a readership group that is eagerly awaiting her new book.

Who Fixes Technology Fails?

The Sprocket Report

Kate Gingold 0 1750 Article rating: No rating
If you don’t have a twelve-year-old handy, who do you go to with technical questions? With so many of our devices and services connected today, it can be tricky to figure out who’s in charge of what. Here are some common problems, the probable causes and who to ask for help.

Don't Waste Marketing Dollars on Users That Are "Just Not That Into You"

DIY Sprocket Solutions

Breanne Sagen 0 2258 Article rating: 5.0
With the amount of time and effort we pour into marketing our businesses, you would think that we'd be more interested in keeping and reaching the people that are interested in our services/products vs those that aren't.  However, it seems like a lot of businesses are looking for big numbers.  More followers, more likes, and more sign ups.  Sure, there's power in numbers, but what if you're wasting valuable marketing dollars on people who don't care what you're selling?

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