5 SEO-Boosting Reasons to Embrace Blogging
The Sprocket Report
You'd be surprised how many business blog pages we have seen that have only a single posted article entitled something like “Your Blog Post Goes Here.” Do they know all the SEO they are missing?
Everyone says they intend to blog on their business website, but since so few actually do it, there must be some misunderstanding about the real, measurable results that can be achieved. So let’s take a serious look at five SEO boosts that blogging gives your website.
SEO Boost #1: Builds Customer Relationships
If you haven’t heard yet, the new term for “customer focused” is now “customer committed” and it has never been more important to build and maintain a strong relationship with your clients. Providing information that is of interest to your customer, sharing that information regularly, and connecting in a friendly, authentic manner is the first and easiest way to start building a relationship. As the relationship deepens, customers are more likely to visit your website, spend time there, and send their friends along, all of which improves your Search Engine Optimization.
SEO Boost #2: Connects to Search Terms
Whether typing on a keyboard or talking aloud to Alexa, people are constantly searching the internet. Your business may be the answer they are seeking, so of course you want to make it easy for them to find you. Competition for commonly used terms is fierce and there are so many optional terms, you couldn’t possibly fit them all on your Home page. But you could use all those terms quite naturally in a series of blog posts, giving you many more chances to be the answer for which someone is searching. This is also why you should include a written transcript along with your video blog posts.
SEO Boost #3: Refreshes Your Site’s Content
Today’s world is moving fast and folks want the latest and greatest. Search engines constantly scan the internet looking for what’s new. Websites with the most recent activity attract the notice of search engines, which then prompts a repeat visit. If nothing has been updated since the last visit, the search engine algorithm automatically increases the time until the next visit. With less website activity, search engine indexing decreases and your website gets fewer opportunities to show up in search results.
SEO Boost #4: Provides Shareable Links
We are so far from the “build it and they will come” days of websites. Today, we have social media marketing, email campaigns, and a bunch of other ways to get our website in front of people. Better than a generic Home Page link, blog posts act as landing pages for specific topics that appeal to specific audiences. Think news about events, solutions to common problems, and messages of inspiration. Coupled with a great image, links to your blog content make it easy and satisfying for folks to share – which then drives traffic back to your website.
SEO Boost #5: Emphasizes Content Connections
Your website needs to appeal to two audiences: robots and readers. Purposeful links from one page on your site to another can please both. Search engine robots want to know how the pages of your website are related and if you are staying on-topic. It’s long been the hallmark of spammy websites to pretend to offer one thing, but actually deliver something entirely different and search algorithms know that. By linking this week’s post on tea cozies to last month’s post on tea pots, robots can note your tea preparation expertise which boosts your results in search engines. Those links also help human readers learn more about the topic that interests them, leading them to spend more time on your website, which is another SEO boost.
Because we believe in partnering with complementary businesses, we make it a point to read other people’s blog posts with the intent of passing them along. And that’s how we know not many businesses are blogging regularly! But it is important to your website’s health and we encourage you to blog. Whether you need a one-time consultation or complete content outsourcing, we are happy to help you get that blogger’s SEO boost. Just give us a call to discuss the possibilities.