× Search
Thursday, March 22, 2018

Sprocket Websites - Blog / News / Updates

The latest news and muse from Sprocket Websites

Marketing with Different Types of LinkedIn Ads
Breanne Sagen
/ Categories: DIY Sprocket Solutions

Marketing with Different Types of LinkedIn Ads

DIY Sprocket Solutions

Is your business on LinkedIn? Are you utilizing paid advertising? Many people that are using social media marketing to skyrocket their business are also doing some sort of paid advertising on one or more platforms. Facebook is one of the most popular ad platforms –not everyone considers LinkedIn. They are obviously very different ad platforms, with very different audiences and options, but they share the same essential principles. If an ad is working well on LinkedIn, it will probably work well on Facebook and vice versa.

With LinkedIn you are able to target more specifically than Facebook because users are sharing information not included on their Facebook pages. On LinkedIn you can target by job title, seniority, company, skills, specific group membership, geography, and years in business. There are then a variety of different ad types for marketers to choose from for creation. Currently, these ad types are text ads, sponsored content ads, and sponsored InMail ads.

  • Text ads on LinkedIn are simply that - ads consisting only of a short bit of text and a headline. You do have the option to add on a small thumbnail type image. These ads display on the top or right side of users’ screens.
  • Sponsored content displays users’ actual news feeds. The content mixes natively in with other organic traffic. Businesses can use it to promote their own posted content. Because it displays in the news feed, it blends in with other organic posts, making it more likely to be clicked on.
  • Sponsored InMail actually allows marketers to send personalized messages to specific LinkedIn users. Think of it as highly targeted email marketing that is designed to arrive when the targeted user is online and active. This is a great feature as it increases open rates. You are reaching your target audiences right in their inboxes.

People may not think to turn to LinkedIn as a first choice for paid advertising. However, LinkedIn’s ad options are a great way to target specialized users that have true conversion potential. It’s less mass marketing and more results based. In any sort of paid advertising setting, be sure that you come up with a plan and a budget so that you are using your marketing dollars wisely. Determine a strategy, a budget, and an ad type that is right for you and your goals.

Have you had any experience with LinkedIn paid advertising? What were your results? What are your thoughts? Comment below!

Previous Article Are News Releases Still Relevant?
Next Article News Releases and Your Website
893 Rate this article:
No rating
Breanne Sagen

Breanne SagenBreanne Sagen

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

Other posts by Breanne Sagen

Leave a comment

Add comment


Subscribe to our Newsletter ...

... And Get All This!

Sprocket Report

Every other Tuesday, Sprocket sends out the Sprocket Report, our latest business tip or our reaction to what's currently happening in Internet Marketing.

You'll read a web marketing tip from Kate, another one from Breanne, and - bonus! - we always have a guest post as well. 

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being said on Twitter. A great synopsis!

You'll want to get this newsletter for yourself, in your own inbox, so here's how. It's easy! 

Scroll back up and put your email in the box. OR scroll to the bottom of each page. We have our newsletter subscription box there, too!

We NEVER give out your email address to anybody else, and we don't flood you with ads. It's just good, free information. 






Get The Sprocket Report Subscribe
Terms Of UsePrivacy StatementCopyright © 2018 by Sprocket Websites, Inc.