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Sunday, November 18, 2018

Sprocket Websites - Blog / News / Updates

The latest news and muse from Sprocket Websites

Holiday Marketing: Using Facebook Reach Ads to Target Local Customers Read more

Holiday Marketing: Using Facebook Reach Ads to Target Local Customers

The holiday frenzy has begun, and small businesses are frantically searching for the best ways to promote their businesses online. There are a ton of marketing options, which is a good thing, but it can be confusing for people marketing their businesses to wade through the options and determine what the best fit for them is. For those businesses who are trying to reach customers physically near their stores, meet Facebook’s “Reach Ads”. 

Facebook Boosted Posts vs Facebook Ads Read more

Facebook Boosted Posts vs Facebook Ads

Facebook advertising is a large focus of many online marketing efforts currently. Marketers are tracking the benefits of advertising on Facebook, figuring out the best ways to post and evaluating what advertising methods are most lucrative and efficient. When it comes to Facebook advertising, the question that tends to come up is: What is better? Boosted posts or traditional Facebook ads?

Are You Pound-Foolish with your Time? Read more

Are You Pound-Foolish with your Time?

Business owners wear a lot of hats to contain expenses, but sometimes our penny-wise ways are actually costing us. Consider whether it’s better for you to outsource certain tasks.

Facebook: Not All Paid Advertising Should be Ads Read more

Facebook: Not All Paid Advertising Should be Ads

RIP to organic reach for businesses on Facebook. It is true that, if you want your content to be seen by customers, you’re going to have to pay to play. Even though social media marketing hasn’t been around all that long (if you consider roughly a decade a short amount of time), this is still a very hard pill to swallow for most marketers and businesses alike. Change is hard. The algorithm has changed already though. Now it’s time for the rest of us to catch up.


Set Up Shopping on Your Instagram Account: Sell Directly to Customers Read more

Set Up Shopping on Your Instagram Account: Sell Directly to Customers

With the huge leap in popularity in recent years, it’s no wonder that Instagram is expanding its capabilities to include new tools to help people buy and sell on the platform. People are flocking to Instagram to find influencers and brands that are touting the products that they love. Instagram has made the process of buying through Instagram easy by setting up “shopping” through your business as long as your account fulfills certain requirements.

Marketing Tools: Using Canva for Work Read more

Marketing Tools: Using Canva for Work

I’ve been using the free version of the program Canva for a few years now. Canva is a tool that allows you to easily create a never-ending amount of graphics. With Canva, you can design everything from social media graphics to blog graphics to ads to flyers to menus to presentations and everything in between.  They offer everything in one place that you need to create beautiful designs. They have countless layouts, millions of images, filters, fonts, templates, icons, shapes and more.


Is Your Approach to Marketing on Facebook Outdated? Read more

Is Your Approach to Marketing on Facebook Outdated?

It seems funny to even consider that a marketing approach on Facebook would be outdated. However, now that a decade has passed, there have definitely been enough significant changes and shifts to the way Facebook handles business that you need to be aware of your marketing standing. Are you keeping up with the times? Is your approach stale?

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