Yes, it’s late, but you can still pull together a holiday marketing campaign for Facebook and Instagram. Read on (quickly!) for tips that you can implement right away.
Every year, the National Retail Federation conducts an annual survey on consumer trends for the upcoming holidays. Do you know what to expect? And are you ready to meet those expectations?
At a recent presentation on social media marketing, someone asked the under-thirty speaker if email was still a thing. The answer was “Well, I don’t even look at my email every day, so I’d say ‘no.’” Okay. Then where do we go from here?
Most wonderful or not, it’s that time of year again. The holidays spur purchases from gifts and decorations to food and clothes. And where do people look for deals, specials, and inspiration? Why, on social media of course! So is your Facebook page ready?
So are you more inclined to click through this to this article than usual? Attractive subject lines can be, well, subjective, but there are some statistically-based recommendations you can use.
Every business needs to be online, but there are so many options! How do you choose between the website you want, the website you need and the website you can afford? Start by taking a look at the ways in which you can build a website.
Last time we gave three reasons why email communications are still valid options in today’s marketing mix. But, as they say, “timing is everything!”
This is an update to "Responding to Negative Feedback on Social Media” dated 1/22/2014.
Marketing experts advise that your business use social media to reach a larger audience. But once you make yourself available to your customers and the world, you’ve also opened yourself up to increased scrutiny – some of which is bound to be negative. How are you going to react?
Did you delete a bazillion emails this morning? Yeah, us, too. And yet we still believe that writing and sending an email newsletter is worth the effort. Here are three reasons why:
This is an update to "Use Digital Media to Come Out of Your Shell” dated 6/24/2013.
Search Engine Optimization involves a number of moving parts, but there are a few quick-to-complete steps that should be taken care of right away if you are a new business. And a surprising number of existing businesses still haven’t gotten around to these, either!
All the hoopla surrounding chicken sandwiches in August got us thinking about business strategy. Entrepreneurs often underestimate the relationship between what they are offering and how they are marketing it, a mistake which can lead to disappointment.