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Saturday, July 21, 2018

Sprocket Websites - Blog / News / Updates

The latest news and muse from Sprocket Websites

Make Your Best First Impression Online Read more

Make Your Best First Impression Online

Summertime often means folks are out of the office or just plain distracted. It can also be a great time to find and fix inaccurate online profiles you may have overlooked during the rest of the hectic year.

Email Marketing: Customers Want to be Treated as Individuals Read more

Email Marketing: Customers Want to be Treated as Individuals

Email marketing campaigns constantly run the risk of being redirected straight to the spam folder. Just as often, recipients will follow the steps to unsubscribe to messages that they don’t see value in and that they view as junk. The truth is –no one wants to be sold to. In addition, people want to be treated as an individual. Email marketing runs in dangerous territory as the majority of campaigns are selling hard and marketing to the masses instead of tailoring an experience to the individual.

Boost Facebook Posts Straight from Hootsuite Read more

Boost Facebook Posts Straight from Hootsuite

Hootsuite is taking automation to a whole new level. They’ve added the capability to boost Facebook content directly from Hootsuite. For those that don’t already know, Hootsuite is a social media marketing / management dashboard. It allows you to manage your entire social media presence with one easy to use management tool. The site allows users to schedule and post updates to any page or profile for Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress, and much more. Instead of logging in to multiple accounts on multiple platforms, you have all of your social media posting and tracking available in one spot. 

Content Marketing Generates Three Times More Leads Read more

Content Marketing Generates Three Times More Leads

I saw a post on Twitter recently with some great statistics. This post was generated from a talk given by Andy Lambert from the platform Content Cal at the UK’s three day social media marketing festival: Social Day UK 2018. What were the stats? 200 million people now use ad blockers. Content marketers experience 7.8 times more site traffic. And, while content marketing costs 62% less than outbound marketing, it generates more than three times as many leads. Content marketing is so incredibly important. 


Don’t Fall for Marketing Hype Read more

Don’t Fall for Marketing Hype

Your business needed marketing help so you read/watched/practiced their program faithfully. So why wasn’t your marketing campaign as wildly successful as that of the guru you followed?

Email Marketing: The Top 3 Reasons People are Unsubscribing Read more

Email Marketing: The Top 3 Reasons People are Unsubscribing

Email marketing and that opt-in email list are your golden tickets to growing your business. Once people have subscribed, they’ve given you access to engage with them in new and more influential ways. Email marketing can directly translate into an improved customer relationship, an increase in sales and a boost in brand familiarity. This only works in this way if you can keep those subscribers. The opt-out and the unsubscribe buttons are the death to your email marketing campaigns. So, how can you stop this from happening? Identify the top reasons that people are unsubscribing so that you can work to avoid these issues.

Focus on Increased Traffic Over Conversions Read more

Focus on Increased Traffic Over Conversions

In marketing, it’s easy to find people stressing the importance of conversions. Most B2B marketers will name lead generation as a main strategy. But, should you be optimizing your website and marketing only for conversions? What about the importance of increasing traffic?


 

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You'll read a web marketing tip from Kate, another one from Breanne, and - bonus! - we always have a guest post as well. 

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