All the hoopla surrounding chicken sandwiches in August got us thinking about business strategy. Entrepreneurs often underestimate the relationship between what they are offering and how they are marketing it, a mistake which can lead to disappointment.
Because you are busy in your business, website hosting may be a low priority. Still, you should have a basic understanding of what’s involved so you can make good decisions for your website.
This is an update to "Got an Eight-Track-Equivalent Website?” dated 6/10/2013.When you plunked down hard-earned money to build a new website you figured you were making an investment in your business’s marketing. Now you hear that your site is no longer being “supported” and you can’t help but wonder if someone is trying to pull a fast one on you.
We just got a "Domain Name Expiration Notice" in the mail. Have you also received one of these? Were you alarmed about losing your domain? Ready to pull out your credit card? Here’s what you should do first with this letter.
This is an update to "Can't Buy Google's Love” dated 2/6/2013.
So you wanna be at the top of the search engines you say? How much is it going to cost you, you ask? Nothing. Nada. Zip. Google’s love is not for sale folks. (No matter who is trying to sell it to you). You’re going to have to wine and dine her; you’re going to have to work for it a bit. So, if you can’t buy a higher ranking, how does it work then? What, exactly, do you have to do to make it to the top?
Business coaches, graphic designers, content writers – we partner with all kinds of professionals when building websites. And they all share the same problem: unprepared clients sabotaging their own success. Does this sound familiar?
This is an update to "Searching for the SEOly Grail” dated 4/1/2013.
Technology moves fast these days – which gives articles about technology a really short shelf life. Still, this post from 2013 needs only minor tweaks because today’s SEO strategies have only doubled down on personal search.
While your website should be the ultimate source of information, other people’s sites can be invaluable traffic-drivers. Learn about these referrers from your Google Analytics reports.
This is an update to "’Be Connected” dated 12/19/2012.
Most people who are reading this post are doing several other things at once. You’re checking your email, watching Netflix, you’re surfing the web, you might actually be getting a bit of work done. You are connected. This article goes out to all outside of this virtual world, each person who might be a little less than connected.
The sheer volume of statistics available is so overwhelming you may be tempted to just ignore all of it. But then you’ll never really be sure how your website is doing. So here’s an explanatory intro to just one report from your Google Analytics: Average Position.