Summertime often means folks are out of the office or just plain distracted. It can also be a great time to find and fix inaccurate online profiles you may have overlooked during the rest of the hectic year.
Email marketing campaigns constantly run the risk of being redirected straight to the spam folder. Just as often, recipients will follow the steps to unsubscribe to messages that they don’t see value in and that they view as junk. The truth is –no one wants to be sold to. In addition, people want to be treated as an individual. Email marketing runs in dangerous territory as the majority of campaigns are selling hard and marketing to the masses instead of tailoring an experience to the individual.
July marks another deadline for your website – that’s the When. Discover the Who, What and Why you need to deal with this security issue NOW.
I saw an interesting graphic recently that outlined how long content lasts. It broke down several of the top online marketing avenues: a blog post, Pinterest, YouTube, LinkedIn, Instagram, Facebook and Twitter. What did it find? That each of these marketing platforms have a different expiration date for content.
Your website and the marketing support for your website have costs in both money and time. Measuring your ROI is logical, but how can you know which analytic reports to watch and act on?
Hootsuite is taking automation to a whole new level. They’ve added the capability to boost Facebook content directly from Hootsuite. For those that don’t already know, Hootsuite is a social media marketing / management dashboard. It allows you to manage your entire social media presence with one easy to use management tool. The site allows users to schedule and post updates to any page or profile for Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress, and much more. Instead of logging in to multiple accounts on multiple platforms, you have all of your social media posting and tracking available in one spot.
Even if you never intend to use them, you should control your business’s assets on every platform – and sooner rather than later. Here’s why it is important:
I saw a post on Twitter recently with some great statistics. This post was generated from a talk given by Andy Lambert from the platform Content Cal at the UK’s three day social media marketing festival: Social Day UK 2018. What were the stats? 200 million people now use ad blockers. Content marketers experience 7.8 times more site traffic. And, while content marketing costs 62% less than outbound marketing, it generates more than three times as many leads. Content marketing is so incredibly important.
Your business needed marketing help so you read/watched/practiced their program faithfully. So why wasn’t your marketing campaign as wildly successful as that of the guru you followed?
Email marketing and that opt-in email list are your golden tickets to growing your business. Once people have subscribed, they’ve given you access to engage with them in new and more influential ways. Email marketing can directly translate into an improved customer relationship, an increase in sales and a boost in brand familiarity. This only works in this way if you can keep those subscribers. The opt-out and the unsubscribe buttons are the death to your email marketing campaigns. So, how can you stop this from happening? Identify the top reasons that people are unsubscribing so that you can work to avoid these issues.
If you sheepishly admit you haven’t blogged for a while, you know you should and you know you need a new approach. Try this step-by-step process:
In marketing, it’s easy to find people stressing the importance of conversions. Most B2B marketers will name lead generation as a main strategy. But, should you be optimizing your website and marketing only for conversions? What about the importance of increasing traffic?