Sprocket Websites - Blog / News / Updates

In today’s always-on digital world, customers expect instant and personalized responses – and that includes in your social media channels. If your business is active online (and it absolutely should be!), you need a clear and consistent customer service strategy for your social platforms.

Yes, comprehending today’s Search Engine Optimization landscape is overwhelming. Your competition is also perplexed and hesitating, which is why it is vital that you act now.

Considering a new website — or cleaning up an older one? Before you get to work, check these top ten mistakes people are STILL making on their sites in 2025.

We’ve been discussing search engine optimization best practices, which make a great blueprint for building a new website. But what if you aren’t ready to start all over? Here’s a checklist for retrofitting the website you already have:

We first wrote about interstitial ads when Google first started penalizing websites that use them, way back in 2017. New standards went into effect during 2025, so it’s a good time for a review.

Lately, a big buzzword (buzzphrase?) has been “Search Intent,” which is crucial to successful online search today. Read on to learn what this is and why your web content should reflect it.

While social media is important to business marketing, the return on investment varies when the “investment” ranges from free to thousands of dollars a month. How does the smaller business owner figure it out?

Search is changing fast, which means your search engine optimization techniques also have to change. While there is no guaranteed road to success, read on for some tips that will help.

Writing web content is important, but your work doesn’t stop when you hit “publish.” For your content to make an impact, it needs to be seen, shared, and engaged with. That’s where a well-organized social media strategy comes in.

Your prospect asks Google a question. They get an answer in the AI Summary. And they never go to your website that provided Google the answer. Great for them. Lousy for you. So, is SEO now useless?

Social media marketing can be powerful, but it's hard to find time to post. And it’s anyone’s guess what actually works. If this sounds like your organization, here’s your quick, updated master class.

Working to improve the SEO of your business website? You’ve probably run across references to “schema” and wondered what it is and if you really need it. Read on for a brief overview.