People use Facebook Profiles. Businesses use Facebook Pages. But which should you choose if you and your brand are one in the same?
I’ve been using the free version of the program Canva for a few years now. Canva is a tool that allows you to easily create a never-ending amount of graphics. With Canva, you can design everything from social media graphics to blog graphics to ads to flyers to menus to presentations and everything in between. They offer everything in one place that you need to create beautiful designs. They have countless layouts, millions of images, filters, fonts, templates, icons, shapes and more.
Have a favorite nonprofit? One way you can serve them is to help them make use of Google for Nonprofits. Check out all the benefits available!
It seems funny to even consider that a marketing approach on Facebook would be outdated. However, now that a decade has passed, there have definitely been enough significant changes and shifts to the way Facebook handles business that you need to be aware of your marketing standing. Are you keeping up with the times? Is your approach stale?
If your website was built some time ago and you are no longer in contact with your web tech, you should check to see if you have a Google Map and if it’s working correctly.
Marketing from one small business to the next is always going to vary a bit. With the ever-growing importance of incorporating paid advertising into Facebook strategy for your business, some businesses may be left wondering how to best market their products or services. For authors, there are tools in Facebook Ads that offer great ways to target your most relevant potential readers.
Google is not the only search engine, but it sure wields a lot of clout and it offers a lot of nifty services for business owners. The Google My Business listing is one of those services you should be taking advantage of.
Many business owners, both large and small, have more than one location that they are managing. Having a social media presence is essential and having a social media presence on a local level for each location has become essential as well. So, what is the best approach? A separate business page for each location? That’s one approach. However now, with Facebook Locations, business owners are provided a way to provide a local presence for each location while managing from one central page.
It’s the small business owner’s dilemma: There’s no time for marketing when you’re making money and no money for marketing when you have time. How do you keep your balance when you're overwhelmed?
In any given business, there are common keyword phrases. Local bakeries pop up for “cakes” or “cookies”. Real estate agents will pop up for “real estate agent” or “home selling”. As a small business owner, it’s essential to brainstorm the search terms that will lead people to you. But when there is a lack of search results on a specific topic, can you jump in?
Summertime often means folks are out of the office or just plain distracted. It can also be a great time to find and fix inaccurate online profiles you may have overlooked during the rest of the hectic year.
Email marketing campaigns constantly run the risk of being redirected straight to the spam folder. Just as often, recipients will follow the steps to unsubscribe to messages that they don’t see value in and that they view as junk. The truth is –no one wants to be sold to. In addition, people want to be treated as an individual. Email marketing runs in dangerous territory as the majority of campaigns are selling hard and marketing to the masses instead of tailoring an experience to the individual.