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Saturday, January 19, 2019

Sprocket Websites - Blog / News / Updates

The latest news and muse from Sprocket Websites

Website Tips for Organizations Read more

Website Tips for Organizations

The IRS recognizes 1.8 million nonprofits. With so much competition, your organization needs a website that really delivers. Take time to audit your site and note problem areas so you can address them as your budget allows.

Using User Generated Content for Great Reviews and Brand Awareness Read more

Using User Generated Content for Great Reviews and Brand Awareness

Fresh content is a must. With daily posting and an ever-shifting newsfeed, encouraging users to share their own content about your brand is a great (free) way to increase brand awareness and boost positive reviews on your business and products. What is the secret to drawing in customers to post their own user generated content to your pages and about your brands? 

Omnichannel Marketing is the Future Read more

Omnichannel Marketing is the Future

If you’re a marketer or a business owner, you obviously have an idea of the approach you are taking to market your business or products. Recently, we’ve been hearing more and more about multichannel marketing and omnichannel marketing. 

Is Your Website Trustworthy? Read more

Is Your Website Trustworthy?

In discussing Search Engine Optimization, we talked last time about how “authenticity” is vital to SEO. Now let’s look the importance of proving your website is trustworthy.

Holiday Marketing: Using Facebook Reach Ads to Target Local Customers Read more

Holiday Marketing: Using Facebook Reach Ads to Target Local Customers

The holiday frenzy has begun, and small businesses are frantically searching for the best ways to promote their businesses online. There are a ton of marketing options, which is a good thing, but it can be confusing for people marketing their businesses to wade through the options and determine what the best fit for them is. For those businesses who are trying to reach customers physically near their stores, meet Facebook’s “Reach Ads”. 

Facebook Boosted Posts vs Facebook Ads Read more

Facebook Boosted Posts vs Facebook Ads

Facebook advertising is a large focus of many online marketing efforts currently. Marketers are tracking the benefits of advertising on Facebook, figuring out the best ways to post and evaluating what advertising methods are most lucrative and efficient. When it comes to Facebook advertising, the question that tends to come up is: What is better? Boosted posts or traditional Facebook ads?

Are You Pound-Foolish with your Time? Read more

Are You Pound-Foolish with your Time?

Business owners wear a lot of hats to contain expenses, but sometimes our penny-wise ways are actually costing us. Consider whether it’s better for you to outsource certain tasks.

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You'll read a web marketing tip from Kate, another one from Breanne, and - bonus! - we always have a guest post as well. 

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