While your website should be the ultimate source of information, other people’s sites can be invaluable traffic-drivers. Learn about these referrers from your Google Analytics reports.
This is an update to "’Be Connected” dated 12/19/2012.
Most people who are reading this post are doing several other things at once. You’re checking your email, watching Netflix, you’re surfing the web, you might actually be getting a bit of work done. You are connected. This article goes out to all outside of this virtual world, each person who might be a little less than connected.
The sheer volume of statistics available is so overwhelming you may be tempted to just ignore all of it. But then you’ll never really be sure how your website is doing. So here’s an explanatory intro to just one report from your Google Analytics: Average Position.
This is an update to "Key Web Elements for Event Planners" dated 4/15/2013.When your business or not-for-profit organization holds an event, you want to be sure to get the word out so it will be well-attended. Here’s a checklist you can use to remember the most important digital marketing opportunities.
National brands clearly see the benefits of social media, but for many local businesses, social media seems too costly. Is it possible to achieve big brand success with a small biz budget?
Graphics grab attention when folks are swiping through their Facebook feed, but sometimes the post you want to share doesn’t have an image. Here is a tip for getting around that.
This is an update to "Social Media for the Rest of Us” dated 1/7/2013.
You’ve been to the presentations, listened to the webinars and read the blog posts about how important social media is for business marketing. But are you still skeptical about its importance to your particular business?
Folks often call us for a ballpark quote. Figuring out the cost of a website can be tricky with all these apples and oranges complicating the issue. It’s much like trying to price the building of a new house.
This is an update to "’NetWORKing” dated 11/28/2012.
Networking is work, let’s face it. If you’re new to the game, you’re walking into a room full of strangers and trying to sell your business. In reality, you’re trying to sell yourself. You are the face of what you’re representing. Therefore, you’ve got to network confidently and often. It’s OK, wipe off your sweaty palms and listen in.
Writing blog content in the hope that someone will read it and be inspired to buy from you is not a good strategy. Instead, write on purpose to further your marketing plan.
This is an update to "’Mobile’ Means ‘Move’” dated 12/10/2012.
Just a few years ago, folks were on the cutting edge if their websites were mobile-responsive. Today, websites are designed from the start to be viewed mainly on mobile devices.