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Sunday, May 27, 2018

Sprocket Websites - Blog / News / Updates

The latest news and muse from Sprocket Websites

Don’t Fall for Marketing Hype Read more

Don’t Fall for Marketing Hype

Your business needed marketing help so you read/watched/practiced their program faithfully. So why wasn’t your marketing campaign as wildly successful as that of the guru you followed?

Email Marketing: The Top 3 Reasons People are Unsubscribing Read more

Email Marketing: The Top 3 Reasons People are Unsubscribing

Email marketing and that opt-in email list are your golden tickets to growing your business. Once people have subscribed, they’ve given you access to engage with them in new and more influential ways. Email marketing can directly translate into an improved customer relationship, an increase in sales and a boost in brand familiarity. This only works in this way if you can keep those subscribers. The opt-out and the unsubscribe buttons are the death to your email marketing campaigns. So, how can you stop this from happening? Identify the top reasons that people are unsubscribing so that you can work to avoid these issues.

Focus on Increased Traffic Over Conversions Read more

Focus on Increased Traffic Over Conversions

In marketing, it’s easy to find people stressing the importance of conversions. Most B2B marketers will name lead generation as a main strategy. But, should you be optimizing your website and marketing only for conversions? What about the importance of increasing traffic?


 

How to Earn a Tweet Carousel for Your Business in Google Search Results Read more

How to Earn a Tweet Carousel for Your Business in Google Search Results

Appearing on the front page of Google search results is a very big deal to many people in business. Considering Google’s partnership with Twitter in recent years, it’s a great reminder to keep your tweets SEO friendly. Tweets show up in Google search results, so you should utilize this tool accordingly. Taking this step further, certain brands with a very active presence will show up in a carousel unit in Google search results. This means that when you search a brand on Google, if they meet certain requirements and have been selected by Google, their Twitter page will appear in the search results with a carousel of their recent tweets on display. 

The Dilemma of Pricing Your Service Read more

The Dilemma of Pricing Your Service

Business owners are also consumers themselves, so setting an appropriate price for our own services can be a real dilemma. Read on to discover some tips for thinking it through.

How Small Businesses Collect Email Addresses for Email Marketing Read more

How Small Businesses Collect Email Addresses for Email Marketing

Email marketing is an incredibly important asset for small businesses. This is a unique opportunity to turn your contacts into a front row audience. Email marketing has been proven to drive people to action. Buy now, subscribe here, register for this event, and more. Emails flood inboxes every single day. People are noticing, and further, people are engaging. So, when it comes to creating email lists, how should small businesses go about collecting email addresses to expand their email marketing lists? 

Cheat Sheet:  Top Social Media Photo Sizes for Your Convenience Read more

Cheat Sheet: Top Social Media Photo Sizes for Your Convenience

In looking back over nearly six years of articles, it’s about time for a revamp for some of my most popular posts. For those of you who want to ‘make it’ on all the top social media sites. It would be nice to have a cheat sheet handy of the standard photo sizes for these sites, wouldn’t it? Well in that case, you’re welcome! No need to start a riot with all the applause; really, it was my pleasure. Here are the updated 2018 Social Media platform image sizes!

Choosing and Using Your Business Email Service Read more

Choosing and Using Your Business Email Service

Recently a friend deleted a decade’s worth of email history by accident. And that was just one of several email emergencies we’ve heard about in the last couple weeks. Before disaster strikes at your business, let’s make sure you understand the email service you currently use.

Want Your Content and Social Media Posts Found? Consider How Your Audience Searches Read more

Want Your Content and Social Media Posts Found? Consider How Your Audience Searches

A large portion of content marketing and social media marketing is actually developing that content and those social media posts. Once you have the original content and the relevant and interesting social media posts created, what’s next? If you build it, they will come. Right? In theory, this may be true, but in reality if you want your content and social media posts to be found you have to consider the way that your target audience is searching for comparable information online.

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