Using Expert Roundups to Boost Content Marketing Reach
DIY Sprocket Solutions
As a content marketer, you are continually creating and churning out fresh and relevant content about your specific industry. Collaborative content marketing, guest writing for another blog or having guest authors featured on your own page, is always a great option for spicing things up and reaching new readers. If you want to go a step beyond guest blogging, consider the benefits of writing an expert roundup.
What is an expert roundup exactly? It’s a compilation of questions that are posed to leaders in a specific industry. The roundup is the answers and advice that the leaders provide. The benefits are huge. Most experts in any given industry will have a big following. This approach gets those leaders to willingly share your content. You’re building a whole new set of readers and gaining a ton of visibility from each expert’s following. It also helps you to present yourself as an authority on the given topic. Consider also that this can help to build a good relationship the people that you choose to be featured. You’ve chosen them as the “experts” this is flattering and allows them to be featured with other experts in the same industry for better visibility.
In order to actually execute an expert roundup, there are a few steps involved. First you’ll have to figure out what your topic will be. What is a problem or question that followers in the industry will want to see answers and advice on? Find something valuable to your readers. In order to do that, you have to identify who your target audience is. Once you have your topic and target audience locked in, you need to choose your experts.
You should seek out leaders or influencers with familiar names on that specific topic. You want people who have a great following, are trustworthy to readers, ad whose names are familiar in the industry. Do your research into each one and see what type of insights you might receive. Remember that not everyone is going to say yes. Make a list of enough people to make up for those that decline.
After your article has been published, take full advantage of social media. Ask the experts to share. Tag them in your posts. Publish the article to your website. Ask the participants to do the same. Those featured in the article will most likely be more than happy to share an article where they are held in such a high regard. The more visibility, the better.
This type of article can be mutually beneficial for all involved. Not to mention the fact that your readers will value the level of content you’ll be providing to them. So, what are your thoughts? What do you think of these types of expert roundup articles? Do you appreciate the insights and answers? Have you had experience writing one or participating in one in the past? What did you think? Comment below!