Love Your Internet Pro? Let’s Count the Ways…
The Sprocket Report
When you’re romancing a sweetheart, you’ll do all kinds of things just to see them happy and prove your devotion to their needs. In recognition of Valentine’s Day, let’s take a look at all the things your internet marketing partner does for you to win your love.
Build SEO Foundation
Depending on your online strategy, you may choose to run a continual Search Engine Optimization campaign, but even if you don’t, basic SEO techniques are important for every website’s visibility. Your internet partner will make sure your site follows all best practices like H1 and alt tags to provide you a solid SEO foundation.
Freshen Page Content
Your web partner will regularly post new content to keep your website fresh for both search engine robots and human visitors. You may have great plans for creating your own unique content, but even when you get sidetracked by important business, your web pro will make sure new posts happen on a regular basis.
Update the Platform
New versions of your website’s content management platform and the plug-ins used on your pages are always under development. With every change, there’s always the risk of something breaking so the pieces no longer work together. Your web partner will make sure that you’re running the latest versions and that everything’s connected appropriately for the best possible first impression on your website.
Share Web Content
Your website is where your message rules, but it’s to your advantage to use public platforms like Facebook and other social media avenues. Your web partner will share your unique content on social media to promote your message to a wider audience and drive traffic back to your site.
Monitor Your Reputation
“Social” doesn’t mean “broadcast.” Instead of just posting noise, your web partner will tailor your posts to reach specific audiences and build a relationship with them by responding to their comments and encouraging interaction.
Suggest New Strategies
The online world moves fast. Your web partner keeps on top of what’s new and what’s next to suggest new ways for you to market your business. Instead of wondering what techniques will be good matches for you, you can rely on the advice of your web partner and put your focus on developing your business.
Certainly there are love ‘em and leave ‘em web pros who just want to tally up conquests. But a true web partner only feels successful if your business is growing alongside theirs. You deserve to be loved by a true web partner! If you aren’t feeling the love right now – or if you know someone who needs a little love – give us a call. We’re happy to help and be the web partner you’ve always dreamed of. Happy Valentine’s Day!