Ok, so not so spooky really.  It’s Halloween which makes me, inevitably, think of one thing: TWO MONTHS OF MAJOR HOLIDAYS START NOW.  What does that mean for your business? Sales! Promotions! Deals!  This is the time of year where everyone decides to splurge a bit while trying to save a buck.  This is the perfect time of year to hammer out details for a great seasonal deal.  If you haven’t even been considering one yet, it’s definitely not too late.  Most sales don’t start till the end of next month anyway.  You’ve still got time!

As far as what we’ve got in the store for you, we have tons of marketing tools to help spread whatever word it is that you’re trying to spread.  A great tool, that I highly recommend, is Express Email Marketing.  We’re using it right now!  They’ve got tons of pre designed layouts to choose from – this makes things way easier and saves so much time.  Once you find a layout that you like, you are still free to change the color scheme, font, positioning, etc. if you’d like.  Like I said, it makes things so much easier.  You can import your mailing list with all your customers email and BOO(M)!  You can also add on any links to your social media sites, your own website, and easy sign-up forms that go right on your site.  Express Email Marketing is super affordable.  They have three different plans and all three have a month to month option if you’re only interested in running a holiday special.  You can use the emails to promote sales, send out a newsletter, write letters to your customers, and on and on. 

I want to stress the importance of this as a marketing tool because it really is a great one.  You can reach all your customers, right to their email, in one campaign.  Plus, if you’d like, it will post to your social media accounts automatically.  It’s not too good to be true.  It’s a great asset to your business, don’t get scared away.  Get it, Halloween right?