Your customers ask you questions. Your vendors ask you questions. Your team asks you questions. But are you asking yourself these two very important questions?

“Hit counters” were early website metrics. Back then, we measured the kind and length of “visits.” Today, “visitors” are more likely to be AI bots than humans, so should we still be counting them?

When you’re busy running a company, it’s difficult to also keep up with the demands of social media. Instead, outsourcing your social media marketing may be the smart move.

If your business relies on email marketing, or if you’re planning to launch an email campaign soon, be aware that Artificial Intelligence is rewriting the rules, and even the experts aren’t sure yet how to play the game.

Nearly everyone and their nephew can build a website these days, but only Mary Poppins is practically perfect in every way. That’s why it’s important to understand the strengths and limitations of whoever builds your site.

As businesses become more familiar with using Artificial Intelligence to help with their everyday tasks, they’re also getting lax in overseeing what their AI produces. Here’s your reminder to pay attention!

With the new year ahead of us, this is a great time to think about the digital content you will be creating. Here’s why it deserves serious effort before posting:

The new year inspires many of us to do things differently. Better! The Sprocket team is ready – are you? Read on to see how we can help jumpstart your success this year:

While other platforms are popular, since 71% of Americans are on Facebook, your business should be there, too. But how many of these little mistakes are you making?

Did you know that December is Write a Business Plan month? If you want to start a business, you certainly need a business plan, but the business you’re running now could use one, too, and here’s why: