Connecting with your local community helps you become a business people know, like and trust. Sharing community events on your Facebook page is one way to do that. Here is our step-by-step guide for effective event posts.
If your social media marketing budget is nonexistent, but you’re still trying to succeed online, you’ll have to get creative. There are a million options across all of the networks when it comes to paid advertising, paying for views and paying for followers. This doesn’t mean that you can’t still be successful. It just means that you need to consider the things that will help your business stand out and then focus your time and energy on them. These things will go a long way to putting you ahead of your competition and helping you to be visible to customers.
“My website doesn’t work” is a common complaint we hear. While it would seem to be a straightforward project to fix a broken website, it’s not quite that simple. Here are some items you should consider to evaluate your underperforming site.
Smartphone use for internet search has exploded over the last few years. Previously, Google has analyzed content for ranking of search results primarily from the desktop version of a website vs a mobile version. More and more people are using mobile devices every day to search and navigate the internet. Because of this, Google has decided to change everything around and start prioritizing the mobile versions of websites. This new index will be rolled out over the next few months. It means that there will be big changes for marketers and website owners to prepare for.
If you’re planning a corporate or not-for-profit event, you want it to be successful and well-attended. But while busily working through your event checklist, you may be hurting your own viral marketing opportunities.
As a content marketer, you are continually creating and churning out fresh and relevant content about your specific industry. Collaborative content marketing, guest writing for another blog or having guest authors featured on your own page, is always a great option for spicing things up and reaching new readers. If you want to go a step beyond guest blogging, consider the benefits of writing an expert roundup.
It’s easy to forget how awesome today’s digital landscape is. And it’s also easy to forget that sometimes our digital media won’t always work the way we expect. Here are a few issues that may be an unpleasant surprise in your near future.
Canva is an excellent, and free, graphic-design tool. It’s a great asset because it is easy to use and provides access to over a million photographs, graphics, and fonts. For social media marketers, it’s an amazing app that allows you to create great images for all of your different social media accounts within minutes. Canva already has pre-made templates that are the correct sizing for the different platforms. This takes a big chunk out of the work for you.
Last week, one of our clients held their first annual Synergy Mega Mixer networking event at a local restaurant the Stonefire Grill. This event was a great success with over 80 attendees! It was fantastic to see such a wonderful turnout and such great participation from all of the networking groups. This was an excellent networking event that helped strengthen both business relationships and friendships. Part of what helped to make it such a huge success was our marketing efforts here at Sprocket Websites.
We recently were privy to a discussion on business branding. The debate sparked some varied and emotional responses among marketing professionals. When was the last time you seriously considered your business brand?
Outsourcing the social media marketing for your business can be a great idea. When you’re busy actually running a company, it’s hard to maintain an effective social media marketing campaign. You’re shorting your business in a lot of ways by not maximizing your online marketing efforts. It makes sense to find a consultant or company that can take the social media management off your hands. The problem people have is knowing exactly what they should expect from a social media marketing manager.
To keep your Facebook audience engaged you’ll want to generously and consistently share content folks want to read. We have four tips (and a bonus tip!) for how to make the most of your social media shares.